Future of Adsense ? Will it Stop ?

Discussion in 'AdSense' started by eyes2005, Apr 15, 2007.

  1. #1
    What is the future of adsense in 3-7 years time, in terms of money making on the internet, but by googles rules ? or anyones experience ?

    Does anybody know?

    ie - They are going to make the laws stricter so people wont be able to make as much money on the internet with Adsense... if so, how will they do this?

    -Will adsense oppurtunities go down ?

    -Will the value per click go down?

    - Could/has somthing else be started to make adsense oppurtunities go down?

    Has adsense money making scheme decreased since 3 years ago? or aslong as you have a solid site, it can go on and on for years to come... ?

    What does the future hold for adsense?
     
    eyes2005, Apr 15, 2007 IP
  2. 8everything

    8everything Peon

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    #2
    The future of adsense seems pretty stronge, I would expect atleast a minimum of 10 years before anything happens! It's growing so rapidly it doesn't seem like it will stop..
     
    8everything, Apr 15, 2007 IP
  3. Zerosleep

    Zerosleep Established User

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    #3
    I think atleast for next 5-10 years we wont see any strong changes in Adsense, ya we will see some Changes though...
     
    Zerosleep, Apr 15, 2007 IP
  4. eyes2005

    eyes2005 Well-Known Member

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    #4
    ^^ Is that a guess/prediction? or from experience?
     
    eyes2005, Apr 15, 2007 IP
  5. Michelangelo

    Michelangelo Peon

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    #5
    I don't think that adsense has much future, more and more companies are offering ad services and they become cheaper than adsense.
     
    Michelangelo, Apr 15, 2007 IP
  6. ryukenden

    ryukenden Well-Known Member

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    #6
    It will still be top in context ads field while yahoo is still trying to come out of US and MSN is testing their adcenter.
     
    ryukenden, Apr 15, 2007 IP
  7. 8everything

    8everything Peon

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    #7
    Well I've been only on adsense... for 3 years? (I lost track! Had a large gap and only "really" continued earning this year). But yes, I've seen subtle changes. Notice that as you surf online, there are more and more adsense ads on sites? Its better more popular among publishers AND advertisers. This is only my opinion though
     
    8everything, Apr 15, 2007 IP
  8. gio

    gio Well-Known Member

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    #8
    i think adsense will continue to grow as many businesses will turn to internet to advertise their services.
     
    gio, Apr 15, 2007 IP
  9. petetaro

    petetaro Peon

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    #9
    I agreed with previous posts,

    By the way, Google will increase more Adsense products other than those existing 3.

    Just a few weeks ago I heard that google already started the beta testing of their new Adsense product called Adsense for Feeds.

    Search for it, if you need more info ;)
     
    petetaro, Apr 15, 2007 IP
  10. Jarodboy

    Jarodboy Prominent Member

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    #10
    Adsense will stay for many years for sure
     
    Jarodboy, Apr 15, 2007 IP
  11. w3bmaster

    w3bmaster Notable Member

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    #11
    Asck google they are the only that know

    Olso write in normal wriying we are not BLIND
     
    w3bmaster, Apr 15, 2007 IP
  12. footballboy

    footballboy Peon

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    #12
    A few things that might change Adsense for us in the future:

    If advertisers start putting more monay in CPA over CPC than we will have to adapt as well or slowly see our revenues disappear.

    If net neutrality disappears, than smaller sites will have to fight much harder for visitors and revenue
     
    footballboy, Apr 15, 2007 IP
  13. htmlindex

    htmlindex Prominent Member

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    #13
    I don't think that Adsense will ever die. Sure there will be changes, but it'll continue.
     
    htmlindex, Apr 15, 2007 IP
  14. Pathan

    Pathan Well-Known Member

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    #14
    In future there will be more Adsense competent like Yahoo! Publisher & Microsoft Adcenter. After acquision of Double Click, Adsense will get really big boost in Online Advertising Market. I think this is a great news for publishers & Advertisers.
     
    Pathan, Apr 15, 2007 IP
  15. Burta

    Burta Well-Known Member

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    #15
    I don't think you can get any cheaper than AdSense - it is FREE! But I do think that their current revenue sharing model leans a little too much in Google's favor and I think this opens the door to competition - YPN's and MSN's??

    Competition I believe will ultimately be better for publishers in the long run, and it is probably the biggest draw back about the ways things are presently - Google has a worldwide monopoly considering YPN is only available to the US and MSN isn't really off the ground yet. That said I'm sure with time both companies will roll out there direct competitor products for AdSense.

    So just how much of the revenue is Google taking? Well I recently read estimates that Google takes as much as 57% of the revenue - leaving publishers with only 43%. I have also heard other figures closer to 55%, but I think the important point is that Google is taking a very big slice of the pie - let's assume it's 50%. Now where there is money to be made people will enter the market and let's face it Google are making HUGE amounts from their AdSense network.

    Now what Google has going for them is market reach and the incumbent advertiser base, but if a reasonable competitor like YPN or MSN or another new venture enters the market and offers the same returns to advertisers at 15% reduced costs and offers the same service to publishers with a 15% revenue increase there will be an exodus of both advertisers and publishers to that new network. That OR Google will have to respond by improving the revenue share to favor advertisers and publishers more.

    So I think AdSense's biggest battle will be when it gets a reasonable competitor fighting for worldwide market share.

    What do I think the solution is for Google - they need to reward loyalty and increased earnings with an increase in the revenue share. I mean if you are earning $10,000/month with AdSense chances are you could make $15,000/month going with private advertisers, because as you really start to increase your reach and number of impression per month the bigger advertisers start to turn there heads and look at your sites as reasonable targets, and I think Google loses a lot of big publishers to such organizations.

    Now if Google started to offer maybe 60 - 70% of the revenue they probably get a lot of bigger publishers back on board and they wouldn't lose publishers to private advertiser because Google's integration is pretty dam good in terms of user experience. I mean if for arguments sake my sites are earning $10,000/month with AdSense a 50-50 revenue split and I could be earnign $15,000 with a private advertisers, I might stay with Google for sheer convenience if they were willing to offer a 60% ($12,000/month) or 70%($14,000) revenue share. I mean this just make sense to me, and I know they offer it to premium publishers with 20,000,000 impressions a month but I think that that figure is probably too high and they'd lose a lot of publishers well before they reached those levels. I personally think that at around about the $10,000/month mark would be sensible time to start really looking at loyalty rewards by maybe offer a 60% revenue share, and then at say $100,000/month mark look towards offering a 70% revenue share or something.

    I dunno that is just my two cents and I think it is the biggest problem and threat Google faces - they are keeping too much of the pie and whilst they are getting away with it now I'm not too sure they will be able to in 2 - 3 years time.

    The same thing applies to services like TLA, Review Me etc etc. Sure they get advertisers and setup the infrastructure - but that doesn't really warrant a 50% slice. I much prefer to have 100% of the market and only be taking a 20% cut, than have 10% of the market taking 50%, and I think these companies will get rude shocks if they find some quality competition enter the market. I can speak personally to the fact that I haven't signed up with TLA or sites like it specific reason they want a 50% cut where I'm not willing to give them that for the sheer convenience. I would much rather personally deal with private advertisers because you also build a long standing relationship with advertisers as well when you don't work with a middle man and when your provide better service at a cheaper price they are obviously going to want to continue to advertise with you. Now if TLA was offering a 70-30 revenue share I would definitely consider their service because I would enjoy the convenience of their system.


    I think you will find that CPA is actually going to result in better earnings for publishers. Ultimately advertiser will be willing to pay a LOT more for a lead rather than just a click.

    There are many advertisers out there that would be much more willing to pay $10 for a lead than pay $7 for 70 visitors with a ratio of 1 out of 70 visitors turning into leads - Why? Because it saves them the hassle of pres-elling they just have to deal with processing the sale or supplying the product, they don't have to worry about the marketing side of things.

    The less the advertisers has to do and the less risk they have to take the more they are willing to pay. That is why CPM ads pay fairly poorly, but that leads to CPC which pays OK, but that leads to CPA which pays well, and ultimately you just sell the product yourself which obviously has the best profit margins but requires scale to be an effective use of your time.

    Plus the integration of the CPA model won't hurt the CPC model too much I imagine. I think you will just find that arbitrage becomes more prolific as people pay for clicks turn them into leads and take their slice of profit in the process.

    So long story short AdSense probably isn't going anywhere in the next 2 - 3 years, that is not to say it won't change or that there aren't going to be competitors that will obviously threaten its strangle hold over the contextual advertising market, but even if they are over run by someone else it will only be to the betterment of publishers as competition intensifies in what is currently a monopolized market.

    That's my two Aussie cents.
     
    Burta, Apr 15, 2007 IP
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  16. internetmarketingiq

    internetmarketingiq Well-Known Member

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    #16
    A person who could accurately predict the outcome of an entire industry would be well served to focus on the stock market not the internet.
     
    internetmarketingiq, Apr 15, 2007 IP
  17. offthaave

    offthaave Peon

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    #17

    Cheaper then adsense? What service you know is cheaper then adsense? Adsense is the only free one I know about.
     
    offthaave, Apr 15, 2007 IP
  18. Michelangelo

    Michelangelo Peon

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    #18
    come on, it is clear that adsense is free for publishers, but you all know that I mean the Adwords charging program. The Adwords chargings becme more and more expensive for those who want to rank well with their ad.
     
    Michelangelo, Apr 16, 2007 IP
  19. trichnosis

    trichnosis Prominent Member

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    #19
    trichnosis, Apr 16, 2007 IP
  20. Rohit patel

    Rohit patel Prominent Member

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    #20
    Well I don't think that Google will die in next 5 to 7 years but I am sure it should be going dowen because of low rates. Many webmaster turn into other Ads site and also wait for Yahoo international.:)
     
    Rohit patel, Apr 16, 2007 IP