Do you think AdSense, YPN and other online advertisements here to stay or just another dotcom bubble? What will be online advertisement like 5 years from now? Now a day every site seems to have some type of advertisements. My impression is market already has been saturated. Is it too late to start now? Thanks,
It's never too late to start. You see new and awesome sites created everyday that become very successful. If everyone had that mindset of not starting, we wouldn't have great sites like SlashDot or like sites.
I agree and there are so many nich site out there now, but you never know what nich will jump up and become a highly searched term. Take the cabage patch doll for example. It was #1 for a long time a long time ago. I think i have a few idea's as I'm sure many do of upcoming highly search phrase's will be.
From a publisher standpoint the market is never really saturated because the market is constantly changing, just like any medium- look at the last 20 years of TV advertising for example- the rise of cable and niche targeting gave rise to many, many rich new companies in a "saturated market." From an advertiser standpoint, the media will get richer and richer. It won't be long before it's hard to tell the difference between a TV spot and an ad unit. I work for a global interactive marketing agency and we're already gearing up for said changes. We don't even do HTML or GIF ad units anymore... it's all flash or rich media (eyeblaster, pointroll, etc) --And of course PPC. We run adsense campaigns for some of our largest clients.
Not going to go away anytime soon anyhow. There is still plenty of steam left in this engine and it is definately worth doing it if you are willing to put in the time and effort. Can be very rewarding. Brad
I agree with everyone else on this one, there is still a good amount of time left for this type of advertising (years not months I would say)! And when the "Adsense model" has finally run its course the people who are quick to adapt will adapt and do well with the next big thing. Even if the "Adsense Bubble" were to burst in a month or two, I would say that it is good experience playing with it a bit in order to learn some good tricks and be able to hit the ground running that much faster when advertising trends change to something else.
It's still in the early stages. The contextual advertising market will continue to grow as long as there is demand from advertisers. What makes it unique is the ability to track ROI on different levels - campaign level, keyword level, etc. Plus advertisers have complete control over their ad budget. They can turn off the campaign any time they want and instantly, in the case of Google AdSense. The landscape will only get more interesting as MSN launches with ContextAds in the coming months.
For the most part I see a lot of junk sites that have Adsense which are completely useless. If anything, I think there is a lack of sites for ads to really flourish on. The model is becoming mainstream, but it still has a way to go before it runs out.
There may be issues with adsense/adwords, but as far as I'm concerned, you're only going to see more and more companies trying adwords...I think there are a lot of "brick" stores that'll start trying their hands with adwords/yahoo/msn...still a very new market. Being an adsense publisher is still a very viable option. Allen
IMHO, In the future, there might be tighter TOS and policies. it's going to be harder to apply as there were too many publishers. all in all, as pcdoc says, still in its infancy. No worries.
Soon after the dot com boom I read an article about the history of booms. It covered booms including steam , electricity, railroad, telegraph, auto, radio, telephone, TV and a few others and typically when booms were over, 90% of the build out was yet to be done. The text ad boom is still going on and it will lead to other things like radio ads sold in a similar model and other things. Also, consider the feedback and data advertisers get from PPC and others versus TV or radio advertising, lots of data versus someone telling the ad guy his ad was funny without direct ROI linkage at a user level. Advertising is hear to stay, jump in and keep moving with the changes.
It would be dead if there is some site like this.. www.ppclive.com i believe some one bring them down. You can see it via cahce from google
Hopefully they'll both last long, and YPN can give Adsense a run for their money. More competition equals better rates/more advantage to the publishers. Right now Adsense has all the power, and it stinks.