I'm wondering if anybody knows who coined the term "Fusion Marketing"? Also, is Fusion Marketing a variation on an earlier concept, or was it considered to be a fairly new concept when the term was first popularized? I know Jay Conrad Levinson has done a lot to popularize it, but did he actually coin the phrase? I'm wanting to give proper credit where it is due, but haven't been able to find out a lot about the origin of this term. Thanks in advance to anybody who knows anything about this.