Further eCPM confusion!

Discussion in 'Reporting & Stats' started by Notting, Jan 18, 2006.

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  1. #1
    I thought i understood eCPM until I started getting positive eCPM values of a couple of dollars here and there yet no earnings for those channels.

    Can anyone explain?

    Thanks
    Jamie
     
    Notting, Jan 18, 2006 IP
  2. Crusader

    Crusader Peon

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    #2
    My only guess is that this might be due to CPM ads getting into the mix. You haven't show the CPM ads enough times to generate $0.01 but the eCPM takes those ads into consideration.

    Unlike with CPC where eCPM = Earnings/Clicks * 1000
     
    Crusader, Jan 18, 2006 IP
  3. spiderman05

    spiderman05 Banned

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    #3
    So, are there 2 types of Ads delivered by Google: ads paid per click and others per 1000 impressions? I got some cents after my I reached my first 1000 impressions. Now, I only get money when people click on my ads.
     
    spiderman05, Jan 18, 2006 IP
  4. Crusader

    Crusader Peon

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    #4
    That's correct. CPM is for sites where advertisers want to specifically advertise on your site. CPC is the normal Adsense ad where you get paid per click.
     
    Crusader, Jan 18, 2006 IP