I warn you this is not a a standard case study! It's so funny you gonna love this. I got an offer from CrispAds to promote a diet pill (Hoodia) in France. To tell you the truth, beside the fact that I was in Paris with my wife (a decade ago),I really don’t understand any French at all… But, this looked like an interesting challenge and I was happy to make a case study out of it. So, I got their website (attached): http://www.hoodiaregime.com/hoodiagratuit/int/ I entered the above web site to Google Keyword tool: https://adwords.google.com/select/KeywordToolExternal and asked for French keywords in France. I also checked for keywords about Hoodia. Last but not least, I made sure that there is traffic for Hoodia. Now, I took all those keywords (about 300) and put them into a new PPC Bully project in France. I let PPC Bully run for 3 weeks and searched if there are any affiliates doing direct linking to this offer. PPC Bully doesn’t identify CrispAd affiliate network. But, (TIP) I searched using the search feature according to the URL pattern: http://www.inteletrack.com/XXXXYYYYYZZZZZ I searched for any Destination URL containing the string “inteletrack†And guess what, I found an affiliate doing this. In fact, there were 2 ads running during the whole 3 weeks. So, now all I had to do is to launch a campaign in my AdWords account. While I know the Keywords, Ad (2 ads) and Direct linking to that offer… These are the ads: Hoodia 100% Pure Obtenez Votre Echantillon Gratuit De Hoodia - Frais de Ports à 1.95€ www.HoodiaRegime.com and Hoodia 100% Pure Hoodia Coupe Faim 100% Naturel E chatillon Gratuit - Ports à 1.95€ www.HoodiaRegime.com Now, Just to make sure I’m not writing something completely stupid I used Google Translator and translated the ads and they looks like this: Get Your Free Sample Hoodia - shipping cost at € 1.95 That’s make a good sense…. That’s it ! I was Surprised from the Results - 200% ROI and start selling from day one! Now, if I take it further from here: I can create new landing page and put 2 different Hoodia offers with this type of leads. So I actually can increase my ROI (on the same click cost) I Love PPC!!! This kind of examples reminds me what a great field we are in Cheers, Emil