Fun and useful reading on marketing and sales

Gents,

Here I want to share my recommendations on books for successful marketing.
Note: If you believe that marketing includes only the articles and press-releases submissions, you may stop reading this post.

In the offline world, marketing addresses not only the problem of 'how to reach a potential buyer', but also the problem of how to 'convert the potential buyer into a real client with repetitive purchases'.

In the online world, it is basically the same problems. The first problem may be solved by SEO, SIM, SMO, SMM, whatever else. The second problem may be solved by usability improvement, existing-client email marketing, adaptation of selling workflow and conversion monitoring/improvement.

The online world is very young and can learn a lot from the offline brother. Those how realize this - are/will be millionaires.

The following books I find as a very good source for such realization:


"Ca$hvertising" by Eric Whitman - marketing psychology

"Influence The Psychology of Persuasion" by Robert Cialdini

"Scientific Advertising" by Claude Hopkins

"Writing for Emotional Impact" by Karl Iglesias

"The Power of Persuasion, How We Are Bought and Sold" by Robert Levine

"Neuromarketing: Understanding The Buy Buttons In Your Customer's Brain" by Patrick Renvoise

"Words That Sell" by Richard Bayan

"The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell


Enjoy and improve!

 

Hey homie,

I will make sure to try out some of these books! Thanks.

God bless

 

Thanks for the list! It's always nice to get recommendations from fellow dper's

 

i checked with the my local library and they actually have all these books. so next time il bring one home. thanks for the share

 

This is very cool post and I am eager to buy the scientific advertising book as I am great fan of Advertising campaigns. Thanks for sharing.

 

thanks off to the library i go

 

Thanks for the ideas. What about the psychology of advertising by walter dill scott? I have it but i have never had time to read it.

 

If I may add: 4 Hour Work Week - Timothy Ferriss

Many of you have probably read it already, but Tim explains the whole automation process of an online business. He approaches online business building in a straight forward way and shows you how to get yourself the minimum effort with maximum gain so you can focus on the more important task.

It helped me a lot in building my online business.