OK. I built a landing page yesterday for a CPA offer. Added pages and links for privacy policy, about page. copy on page is about 320 words. Put it on a subdomain on a brand new site. Used longtail derivatives of the words Adwords chose for my page automatically, as well as the actual words they came up with. Turned on the campaign, about 7 adgroups of 8-10 words each. Came up with a good quality score and .05 bids. Sweet, I thought, and I go to bed. I get up this morning, and everything is $1 - $10 bids. WTF? I added a 10-page substructure to my landing page, linked to the landing page, as well as having all of those pages link back. Still getting high bids. Can someone give me some advice? Is this campaign dead now?
lol thats good for you, keywords bids change every few hours depending on the number of search's made for that keyword the higher the price, give me an example of one of your keywords that jumped high.
What about your ad texts? are they ok from your point of view? Here is what occured to me once: I work with AdWords Editor and I launched an arabic campaign lately. The problem is that AdWords editor doesn't support arabic characters in ad texts (it says length is too long, so it didn't let me posted them). So I prepared my ad groups (keywords in arabic are ok for editor) but I decided to upload sample ad texts like: Test Test Test www.XXXX.com All the keywords got a very bad QS (high min CPC). After going into the adwords interface and modifying the ad texts for the final ones, min bids for all keywords remained high. So I just had to delete all keywords with adwords editor and reupload them again. Mirable! all min bids got down to 0.02 or 0.03€. So maybe you made changes that were not taken into account for your QS evaluation. You could kind of force this new evaluation by doing the same thing... But anyway there are so many reasons why advertisers can get penalized by LPQ... as many of you know... Mick
Hmm.. Try putting the keywords in ONE adgroup each and see if it happens again... If it does then, edit ads etc, re-do landing page, etc... - Chris
The keywords that I used were the keyword that Adwords suggested. You know how that little box appears at the bottom after Adwords scans your site, so they should be pretty much tailored to the content.