From 5 cents to $10 a click

Discussion in 'Google AdWords' started by NAZAM.COM, Jul 14, 2006.

  1. Bobble2

    Bobble2 Guest

    Messages:
    2
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #21
    Who told you that? Your keywords could be for lemonade and you don't get charged more because you're selling only cranberry juice on your landing page. Google doesn't care what the users see as long as it doesn't violate one of their policies on obscenity or something like that. I've run many tests and the key to keeping your click costs down is having the most possible combinations of keywords that are relevant to what you're selling. you can try to bring people in with keywords that aren't relevant to what you're selling, but it's a waste of money.

    Bids are based on relevance and how many other (of your competitors) that have the same relevance. Don't let Google make you start to increase your bids per click. Simply get more combinations of keywords that are relevant to what you're selling and you can maintain paying only 5 cents a click. It can take 500 or more visits before you get an actual buyer. If you start to believe you have to pay more per click, you're only making Google richer and cutting your own profit.

    Let me give you an example. I have no idea what you're selling but let's say you sell neck ties. you probably have the keywords like "tie", "neck tie", "neck ties", etc..., but if your competition has a combination like "fancy neck ties", and someone searches for "fancy neck ties", your "neck ties" keyword is in for the bidding but it gets outranked by your competitor because his is "more relevant". Get it?

    You're limited to 2,000 keywords per ad group and 50,000 total per account. Use them all up if you can. No you don't have to type 50,000. Search for a program called Keyword Expander. It will save you a lot of time and typing. also get out your thesaurus before you start.

    I sell stuff related to mp3 music, so I got a list of over 1400 music artists and put them in my keywords. Most of the big ones have high bids, but I leave them in there because even though a keyword may say it's inactive for search, it can still get impressions. I used the expander to multiply the list over and over with every artist name like "artist cd", "artist mp3", "download artist mp3". I get now get hits on all kinds of those combinations that I wasn't before.

    remember, the more keyword combinations, the lower you can set your CPC bid.
     
    Bobble2, Jul 16, 2006 IP
    Entrep likes this.
  2. heybert00

    heybert00 Peon

    Messages:
    35
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #22
    The only problem with this is the quality score is calculated at the account level. I have gone and built new pages that were as relavent as you can make them. H1 tags, meta tags, links with the keyword included in the url and description, as well as original content that is full of the keyword and variations, but not spammed with the keywords. I also added alt tags on the images with related keywords, and the minimum bids have stayed the same at 10 dollars for 6 days now.
     
    heybert00, Jul 16, 2006 IP
  3. internetguy

    internetguy Peon

    Messages:
    227
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #23
    Interesting... so maybe it only works if you have one campaign in your account.
     
    internetguy, Jul 16, 2006 IP
  4. Fahd

    Fahd Well-Known Member

    Messages:
    2,152
    Likes Received:
    44
    Best Answers:
    0
    Trophy Points:
    100
    #24
    So you're saying, if you use Google's keyword tool (site url) to pick keywords based on your websites url, that would be the best keywords for your landing page?

    Since everything is determined based on googles algorithms!
     
    Fahd, Jul 16, 2006 IP