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Fresh Adsense/Placement Optimization Tip

Discussion in 'AdSense' started by mariush, Apr 18, 2006.

  1. #1
    A RECENT survey of how eyes read a web page shows that most users read in an F shaped pattern.
    The test, which has been carried out by boffins working for the Nielsen Norman Group, monitored what the eye balls of 232 users were doing when they looked at web pages.

    Much to their surprise they found that users first read in a horizontal movement, usually across the upper part of the content area.

    Next, they move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement.

    Lastly they scan the content's left side in a vertical movement. The group has published pictures of a typical reading here here, but if the report is correct then it could have a few implications for web designers and news sites.

    Firstly no one is going to read text word-by-word and most are only going to read the first two paragraphs.

    In other words, you are all tabloid readers and if you have got this far in a story you are in an incredible minority. So really I write what I like about your mother down here and you will never know. [You're fired Nick. Ed.] µ
    SEMrush
    http://www.theinquirer.net/?article=31057

    http://www.useit.com/alertbox/reading_pattern.html
     
    mariush, Apr 18, 2006 IP
    whitespider and Jarodboy like this.
    SEMrush
  2. Jarodboy

    Jarodboy Prominent Member

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    #2
    Nice article mate ;)
     
    Jarodboy, Apr 18, 2006 IP
  3. rewlie

    rewlie Active Member

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    #3
    nice article .. i got a clue now ..
     
    rewlie, Apr 18, 2006 IP
  4. w3bmistress

    w3bmistress Peon

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    #4
    nice.. very interesting..
     
    w3bmistress, Apr 18, 2006 IP
  5. Mong

    Mong ↓↘→ horsePower

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    #5
    thanks for sharing and i think heat map is something already available based on various studies.
     
    Mong, Apr 18, 2006 IP
  6. amitpagarwal

    amitpagarwal Peon

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    #6
    Eyetracking Study Summary: Don't place Google Ads on the right sidebar as users completely ignore that area.

    Makes me wonder why Google Homepage has ads in that location.
     
    amitpagarwal, Apr 18, 2006 IP
  7. MattL

    MattL Well-Known Member

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    #7
    I recently removed the ads from the right side column (and left the ads in the "hottest" areas) on many of my sites and my CTR dropped by 1-2%! My earnings also dropped some but I haven't been able to correlate the two yet.
     
    MattL, Apr 18, 2006 IP
  8. metagold

    metagold Peon

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    #8
    waww.. nice...
     
    metagold, Apr 18, 2006 IP
  9. lostartist

    lostartist Well-Known Member

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    #9
    Interesting information. Nice share.
     
    lostartist, Apr 20, 2006 IP
  10. cormac

    cormac Peon

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    #10

    They would be contradicting themselves if they were designing their pages to attract clicks and not for the information they provide.
     
    cormac, Apr 20, 2006 IP
  11. Gurpartap

    Gurpartap Peon

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    #11
    great, this helps, thanks mariush!! ;)
     
    Gurpartap, Apr 20, 2006 IP
  12. JamesColin

    JamesColin Prominent Member

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    #12
    It might be that visitors might often click on the right sidebar ads when they want to scroll down the page by using the vertical scrollbar on the right. If they miss their click and the adsense block is aligned on right, they might click it. Then realizing they didn' click the scrollbar, they release the mouse bouton, on top of the ad, and there you go, nothing can stop the click from being register, except a quick STOP of the browser.
     
    JamesColin, Apr 21, 2006 IP
  13. wannaknow

    wannaknow Member

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    #13
    True, just wanted to say that :) So from one side surfers tend to read and put most attention on left side (according to survey), from other they look and can occasionaly click when they scroll down from the right side.
    Conclusion: place it in both places :D
     
    wannaknow, Apr 21, 2006 IP
  14. MattL

    MattL Well-Known Member

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    #14
    Yes I have seen this but it isn't the case on the sites I'm talking about. The sites are fixed width at 740 px and centered, so the right side of the site isn't up against the right side of the browser window, even at 800x600.

    I replaced the ads on most of the places and sure enough the CTR went back up!
     
    MattL, Apr 21, 2006 IP
  15. GADOOD

    GADOOD Peon

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    #15
    I remember seeing something like this a while back.

    I like this image the best..

    [​IMG]

    It clearly shows how important it is to rank within the top 3 results and just how much more traffic you would recieve.

    Pete
     
    GADOOD, Apr 21, 2006 IP
  16. projectw3

    projectw3 Banned

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    #16
    If the image is accurate, wouldn't the reader be seeing a contextual ad when they finished the first sentence of the page? (i.e. the first stroke of the F) And if they happen to see something they like, they click it.

    Just a theory though. :D
     
    projectw3, Apr 21, 2006 IP
  17. Franck S

    Franck S Peon

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    #17
    Excellent images. Thanks.
     
    Franck S, Jun 2, 2007 IP
  18. peeter

    peeter Peon

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    #18
    Thanks for sharing: )
     
    peeter, Feb 10, 2008 IP
  19. IamDevon

    IamDevon Guest

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    #19
    Great information, thanks!
     
    IamDevon, Feb 10, 2008 IP