There are a couple ways to increase your landing page quality score and one technique is by displaying the keyword in the page a couple times to make it relevant for the bot that is checking your page. Another is to include a couple outbound links to other pages, (hopefully authority) and finally you should give your clicker more then one option. I have included a sample of a basic landing page that you can copy and paste to get your started. Let's start at the beginning though. In order to pass your keyword through your landing page and then through to your merchant, you have to use a bit of coding. Php is a well known, easy to use and easy to learn language, so let's go with that. In your Adwords destination url, you're going to put the following to pass the keyword onto your landing page: http://www.yoursite.com/index.php?keyword={keyword} Now on your landing page, you're going to read in that {keyword} value and display it throughout your landing page like this: <?php echo $_GET['keyword']?> PHP: That will be replaced by the actual keyword that triggered the ad in adwords. So for example, if the keyword was "apples", then using the code above will display the word "apples" wherever you put it. Here's a simple example: <?php //simple landing page to display keyword ?> <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML> <HEAD> <TITLE><?php echo $_GET['keyword']?> :: What do you think?</TITLE> <META NAME="Keywords" CONTENT="<?php echo $_GET['keyword']?>"> <META NAME="Description" CONTENT="Tell us what you think about her. <?php echo $_GET['keyword']?>"> </HEAD> <BODY style="font-family:verdana;size:50%;background: #494949 url(images/background.jpg);background-repeat: repeat;""> <table width="600" style="border:1px solid black;background-color:white;" align="center" cellpadding="5" cellspacing="5"> <tr> <td align="center"><h1 style="size:150%;font-color:red;">Did Britney Spears deserve to lose her kids to Kevin Federline?</h1></td> </tr> <tr> <td align="center" style="font-size:10pt;">Let us know what you think now, vote below!</td> </tr> <tr> <td align="center"><a href="result.php?vote=yes" style="font-weight:bold;font-size:14pt;color:red;">YES</a> or <a href="result.php?vote=no" style="font-weight:bold;font-size:14pt;color:red;">NO</a></td> </tr> <tr> <td style="font-size:10pt;"> The New York Times seems to think so... <BR> <BR> <IMG SRC="http://ppc-coach.com/images/b-mtv.jpg" WIDTH="360" HEIGHT="271" BORDER="0" ALT="" ALIGN="RIGHT" style="padding-left:10px;padding-bottom:10px;"> It's official: Britney Spears is Hollywood's worst mother - ever. <br> <br>When she hands over her two young sons, Sean Preston, 2, and Jayden James, 1, to ex-husband Kevin Federline tomorrow, America can breathe a collective sigh of relief that those tots will no longer have to endure their mother's gross incompetence. <br> <br>The laundry list of poor treatment is long. <br> <br>Spears reportedly abused drugs and alcohol while caring for the boys, strutted around the house naked, fed the babies gum and other sugary sweets and never bothered to brush their teeth. <br> <br>Worse, she put them in constant danger on the road when, legally, she shouldn't even have been behind the wheel. <br> Here's some more Britney News: <br><BR> <a href="http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/10/12/wbrit112.xml" target="_blank"><B>Britney Spears' label sues blogger</B></a><BR> Telegraph.co.uk, United Kingdom - 1 hour ago By Catherine Elsworth in Los Angeles Britney Spears' record label is suing a popular Los Angeles gossip blogger for illegally posting tracks from her new ... <BR><BR> <a href="http://news.bbc.co.uk/1/hi/entertainment/7041016.stm" target="_blank"><B>Britney granted overnight custody</B></a><BR> BBC News, UK - 9 hours ago A US judge has granted Britney Spears permission to spend one night a week with her young sons after 10 days after the singer lost full-time custody. ... <BR><BR> <a href="http://www.mtv.co.uk/channel/mtvuk/home/12102007/britney_update" target="_blank"><B>Britney Update</B></a><BR> MTV.uk, UK - 6 hours ago Ten days after Britney lost full time custody of her two sons; a US judge has granted her permission to spend one night per week with them. .... <BR><BR> <br>Those poor kids. Thank you for searching for <?php echo $_GET['keyword']?> </td> </tr> </table> </BODY> </HTML> Code (markup): You'll notice in that sample that it's for a zip or email submit where the person votes and is then passed onto the result page where they enter their zip or email address and you get paid for their submission. (It's called the "recent news technique" and some guys claim it as their own, but honestly it's been around for years now). The neat thing is on that page I have put 3 outbound links to authority sites, I found those by searching for "news" on her and copying and pasting the links into my landing page. This makes your page look "legit" to the bot, because a couple outbound links are better then none and this doesn't look like a bridge page to them. Remember the affiliates definition of a good page is completely different from Adwords' definition of a good page. For affiliates, we want them off the page as fast as possible and onto the merchants page so we can make our commission. For Adwords, they want the user to have a "good experience" because if users stop clicking the ads, Google would die a slow and painful death. That is why they're making ppc marketers do SEO on their pages more and more now. They know that eventually all these people who don't know the difference between a paid ad and a real organic search listing are going to figure it out. They dread this day because that means lower profits for them. Anyhow, back to the page sample above. Doing JUST this will not guarantee a good quality score, (in fact it may get you slapped still), the last step is to put this landing page on a well indexed domain and/or add a sidebar with links to all the other offers you're currently running, (those are your options for the surfer). That way you won't get slapped in the future either because this page will now be a part of the overall landing site. Hope that helps a couple people, there is more you can do, but I can type so long in one post...