Free shipping vs. lower prices!

Hello,

Anyone out there with experience selling products online and offering free shipping. In order to do this I would have to increase my prices around 20%, which are currently at the low end. I'm interested in doing this as a marketing tool and to increase sales.

Thanks

 

Many times, it is smart to do both.

I'm not a big Wal-Mart fan, but they got it right by going for volume. They keep their prices real low, thus they make it up from volume.

Why would you have to increase your price 20% if you offered free shipping?

 

Thanks for your response! "why would I have to increase my prices 20% to cover free shipping". A $20.00 item cost $4.00 to ship.

 

In my opinion, I don't really care about shipping, as long as it is a good quality product.

 

In general you must make the offer pay for itself so I suggest you offer free shipping for a purchase amount threshold. i.e. Free shipping for orders over $80.

Good luck.