Free Shipping to increase conversions??

Discussion in 'General Marketing' started by monet, Apr 26, 2008.

  1. #1
    Anyone with experience or suggestions on the free shipping model to increase sales. I currently charge a nominal fee.

    Thanks in advance.
     
    monet, Apr 26, 2008 IP
  2. The Stealthy One

    The Stealthy One Well-Known Member Affiliate Manager

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    #2
    What are you selling? It really depends on your merchandise, more than anything.
     
    The Stealthy One, Apr 26, 2008 IP
  3. Perry Rose

    Perry Rose Peon

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    #3
    Eh. Most buyers out there know that the S&H is included in the price anyway, so...

    But since the words "free shipping" doesn't hurt anything anyway, you might as well put it in.
     
    Perry Rose, Apr 26, 2008 IP
  4. monet

    monet Peon

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    #4
    Thanks for the responses. I sell sexy lingerie and stiletto heels. The conversion rate from adwords is not very good so I was thinking maybe free shipping might help.

    my website is monetlingerie.com
     
    monet, Apr 26, 2008 IP
  5. Perry Rose

    Perry Rose Peon

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    #5
    Wow. Nice site. hee hee

    Put in the free shipping anyway. It can't hurt anyway, so....

    The problem with sites like these and adwords is that you will get a lot of hard-up guys clicking on your ads.

    You should change out most of those pics with the ones most women like, and then place ads in women's sites.

    First pic, second row down, and fourth row down is what most women will not buy. You want the oods in your favor, so put up pics most women like.

    Have an ad for each product.

    Put in pics of shoes and plus sizes on your homepage also.

    You also should have a brief descrtiption for each pic. All you have are pics. Tell them WHY they should buy it!

    Where are your prices???

    You have a "specials" link there, but why not show them right there on the homepage?

    Have a section for that, and for "clearance items." Put in one pic for each, and one hell of a sales pitch.

    I'm afraid you are going to have to think like a woman, if you ever hope to sell to one. Yes, many guys buy them too, but most will be women. Appeal to both sexes.

    Maybe have two landing pages for your ads, one for the women, the other for men???
     
    Perry Rose, Apr 26, 2008 IP
  6. monet

    monet Peon

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    #6
    Hey Perry,

    Thanks for the input. We will test some of your ideas.
    "The problem with sites like these and adwords is that you will get a lot of hard-up guys clicking on your ads"

    My CTR is very high in high adwords. The problem I have is conversions. It's a challenge to convert on my site.

    Thanks again.
     
    monet, Apr 26, 2008 IP
  7. ArfanCh

    ArfanCh Active Member

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    #7
    I dont know where you are located but if you somewhere in North America, there are tons of free classified websites which will help boost your sale such as Craigslist.org, Kijiji.com and much more!
     
    ArfanCh, Apr 26, 2008 IP
  8. monet

    monet Peon

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    #8
    Hi Jokez Guy,

    I'm in Arizona. I've tried Craigslist, but they only let you post one ad per day. I have to manually change each ad, which is time consuming. My site is monetlingerie.com.
     
    monet, Apr 26, 2008 IP
  9. ArfanCh

    ArfanCh Active Member

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    #9
    I do cellphones, I use to Post on Craigslist, Kijiji, Facebook, etc. theres soo many more free classified on the website, i use to put and use to give me backlinks and a few customers here and there. So i found it very useful.
     
    ArfanCh, Apr 26, 2008 IP
  10. Perry Rose

    Perry Rose Peon

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    #10
    That's what I mean, monet. WHO is clicking on your ads???

    If your ads aren't worded carefully, you'll get a lot of curious guys with one hand on their other mouse clicking on them. :)

    I think if you work on your site some more, you can convert 1 out of less than 300.
     
    Perry Rose, Apr 27, 2008 IP
  11. Pauline

    Pauline Peon

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    #11
    Have you tried giving % discounts to returning customers, with a code perhaps?
     
    Pauline, Apr 27, 2008 IP
  12. PlateFish

    PlateFish Banned

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    #12
    Your site has an awesome lay out. I'm from the UK and I'm sure if you shipped to the UK for cheap then I would buy something.
     
    PlateFish, Apr 27, 2008 IP