This guide will take you through the Search Engine Marketing (SEM) process for Web pages. It will cover search engine optimization (SEO), search engine submission, search engine inclusion and paid advertising. Plus, it will briefly highlight a few important conversion factors. The following areas will be covered, so if you want to jump ahead at any point, simply use the navigation buttons on the right of the screen at UrlPros.net to find your topics of interest. Step 1: Understanding Your Website Step 2: Understanding Search Engines Step 3: On-Page Search Engine Optimization Step 4: Off-Page Search Engine Optimization Step 5: Search Engine Submission Step 6: Paid Search Advertising Step 7: UrlPros.net Search Engine Marketing Services Step 8: Conversion Tips Before getting into search engine marketing details, it’s important to understand the Internet (World Wide Web). The World Wide Web (Internet) consists of billions of websites which are collections of Web pages, containing information, and links to resources throughout the Internet. Access to Web pages may be accomplished by: Entering an Internet address (i.e. www.UrlPros.net) into the address field of your browser and retrieving a page directly. Using links on Web pages to move from one page to another. Entering a search query, based on keywords or terms, into a search engine to find Web pages on the topic of interest.