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Free retargeting? - Looking for beta testers for new DIY retargeting platform

Discussion in 'General Marketing' started by bflora, Aug 15, 2012.

  1. #1
    Hola!

    Some friends and I built a self-service retargeting platform this summer. We're looking for beta testers to try it out and tell us what's great and what sucks. $60 free credits to everyone who helps out.

    We call it Perfect Audience:
    http://perfectaudience.com

    Everyone that signs up from the home page while it's in beta gets the $60 free spend on their first campaign. We're hungry for feedback.

    Why we made it:

    Last winter we ran some awesome retargeting campaigns and were stunned at the ROI we were seeing. We took a closer look at the space and noticed:

    1. Google Remarketing product only reaches Google's network, which is only about 30% of the ad inventory online. It's also kind of ghetto and tricky to use.

    2. Adroll is cool but doesn't work with affiliates and their segmenting isn't that great for serious advertisers.

    3. Sitescout and other traffic buying platforms can let you do retargeting, but not with any sophisticated segmenting.

    4. Retargeter's pricing is crazy high and it seems like they want to manage your campaigns rather than let you run them yourself.

    So we thought there was an opening for a 100% self-service retargeting platform that connects to every major ad network and exchange and offers powerful segmenting so you can retarget just the people you want to reach.

    We've got a few dozen advertisers beta testing it so far and we're looking for more. Last week we signed up a grad program at a Big 10 school to beta test!

    We also have a ton of ideas for what to build next.

    We're programmers mostly over here, looking for feedback and advice from folks who buy a lot of ads as to how we can make this better.

    I'm happy to answer any questions you might have about retargeting or display advertising. We've learned a ton in a very short time.
     
    bflora, Aug 15, 2012 IP