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I tried to get more sales, I did on page optimization too, but I could not achieve top position by used key words, so my client left me and move to further provider. So how can you help me ?
Improving your ranking is really important as this will give you a larger share off the traffic searching for your keywords. Making your Advert relevant will improve ranking and cost-per-click. A small amount of keywords triggering an Ad would be a good start.