Hello, yes..."Adwords made easy" is heavily focusing and pitching "keyword elite". But i cant change the fact that KW-Elite, amongst very few other keywword-research tools is one of the few tools with the so important R/S (Results <--> Searches) ratio. No matter how it already had (and still) is marketed to death...i use keyword-elite myself all the time. "Adwords made Easy" is a free ebook which, despites it's pitch for KW-Elite is VERY well written and gives valuable and detailled advice for keyword research and more. I especially like the section about "finding profitable niches". Whether you already own KW-Elite or not...or use similiar tools for keyword research: If you don't know this ebook yet i do recommend it, it's a good read! I think many know this already but some probably don't. You can download this for free on my blog http://www.1up-seo.com I have a banner/button on the left (halfway down the page) just richt click on the "Adwords made easy" banner and save it to your computer. I hosted this on my comcast account so i dont think bandwidth should be a problem. Georg.