Just saw a piece on Fox News discussing how people are using the Google-bombing technique for political purposes. Mike Connell talks about people tweaking the search engine for associating negative articles to certain candidates. These guys kind of didn't have a clue, esp the Fox interviewer. He actually thought people are hacking into Google and reprogramming the search engine. Funny listening to people talk about the mystery of Google who have never heard of SEO.
Savy politicians (especially younger ones) are already using SEO techniques to achieve political results in Google. I should know - a couple have hired me to do it.