I'm still trying to understand this so your help is appreciated. Good Adsense business model - good search/results ratio, and high paying keywords. Scenario #1 As an example, a broad and popular search term - web hosting. 2,000,000 searches done every month. But a whopping 242,000,000 page results when doing a search at google. Scenario #2 As an example, a specialized search term. 400 searches done per month. But only 100 page results when doing a search at google. Clearly, Scenario #2 is the one to explore. However, the missing component of the equation is the $ amount paid for a click on your adsense ad on your niche site. That's where I have a problem understanding this. If it is a competitive search term like web hosting, advertisers pay big money per click, therefore you could conceivably earn higher amounts when you get a click on your Adsense ad related to web hosting. However, how is it possible that the scenario #2 search term would ever yield a healthy dollar amount per click? Why would an advertiser ever price his adwords ad at a high price if there was no competition for placement? And so given that we as publishers are paid a % of what the advertiser pays, wouldn't the niche keyword example always pay low amounts? I just don't understand how a low volume search term could ever command a large $ click amount. Vito
Hey better and safer than that is to go for high volume with low click as they look more honest and reliable to ad network
Thanks but that's not what I'm looking for. I'm not interested in earning $0.02 per click. But thanks for your input. Vito
That's where the equation gets tricky. Some markets are very competitive for money, yet still not saturated with competition. Also realize that targeting several dozen long tail searches will yield even better results. Your not going to predict every search phrase that someone will search for for your niche, but you can target certain individual terms that will yield a bunch of long tail searches as well.
One of the core benifit of scenario2 is that you may drive some good traffic immediately whereas with scenario1 you may or may not get little traffic as the competition is high.
Thanks bigmack. I think I know what you mean by "long tail" searches, but can you please confirm so that I'm sure? I understand your first point, but I still am unable to understand - how could a low volume search term ever command a large $ click amount? When doing a google search for such a specialized term, I see precious few (if any) adwords ads down the right side. And I assume that if there are any at all, they only have to pay $0.10 for it. So when that same adwords ad displays on my niche site, am I not poised to earn low $ per click? Ch-Nauman : Yes, that would indeed be a benefit. It's just that some of the very successful publishers at DP reportedly manage to find these said niches but with high paying search terms, and that's the part of the equation that I need to clarify. Obviously, if I have a choice of carefully hand picking niches that pay high versus pay low, I will choose the former. Vito
Scenario two sometimes isn't good. For some terms for which Google has approx. 400 searches a month I'm first ranked on MSN and I almost didn't get any hit for it (now I cannot even see hits, since live doesn't pass referral string). Obviously if you have only 400 searches a month you cannot have more than 40 clicks a month and if it is 20$, it isn't probably worth your effort.