Hello all, I am thinking of creating a website with some content. A primary option for the revenue model would be based solely on advertising. Something like a news website. After reading a bit about this type of revenue model, I understood it is not straightforward to estimate. Nevertheless, I would like to have some idea to be able to have a rough idea what elements are determinant for the revenue. Based on what I have read, I tried to build a model, by fixing some parameters and giving the target revenue, we would have the required traffic. It would be great to have a feedback regarding this model. What did I miss, what is not reasonable, what else could I consider, etc. Let's suppose for the moment that is just based on RPM. Parameters that determine a website revenue: - Number of slots per page: how many ads I put on every page - RPM for on advertisement: what an advertiser would pay me every time one of his ads has been viewed 1000 times (whatever if it is seen twice by the same visitor). I know that this RPM can vary depending on factors like the type of content, how much we have a targeted audience, etc... - visit: any page impression, whatever if it is a visit from the same visitor Estimating traffic required for a target revenue Revenue = visits * RPM * Number of slots per page => Visits = Revenue / Number of slots per page * RPM If we take an example: - let's say I want to achieve 5000$ revenue - I have 2 slots per page - the RPM is 1.5$ Traffic required = 5000 / (2*(1.5/1000)) = 1'666'666 visits. What about these parameters? I am wondering if these parameters have any influence on the revenue model? - Number of page views per visit: the number of pages a visitor visits while navigating the website. - Percentage of inventory filled: the percentage of ads slots that I sold, i.e. the percentage of slots that are used by advertisers. - Number of pages in the website: or the number of articles that I have on my website I would be very grateful if I have any feedback on this model. Best