For those who use a clickbank mall, how do you promote?

Discussion in 'ClickBank' started by saczilla, May 25, 2008.

  1. #1
    I am wondering because I think clickbank mall's are a great idea. I actually wanna get into them myself.

    How would I go about promoting them without a user getting lost in the other categories?

    If you promote one please feel free to your methods (if you want) or websites
     
    saczilla, May 25, 2008 IP
  2. cbtopsites.com

    cbtopsites.com Guest

    Messages:
    50
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    clickbank malls provide a lot of choice to your visitors.
    So, they can purchase any product of their choice from the Mall.

    You can promote products in clickbank malls just like the way you are promoting individual products.
    One important benefit of promoting clickbank mall is :

    (i) You can promote all the Products in clickbank
    (ii) promote products that match any keyword or phrase.
    (iii) promote products in any category or Sub-category.
    (iv) promote products in a particular category that match any keyword or phrase.
    (v) Promote a list of chosen products
    (vi) promote review pages of a single product
    etc..

    All the Best
     
    cbtopsites.com, May 25, 2008 IP
  3. NCMedia

    NCMedia Well-Known Member

    Messages:
    1,827
    Likes Received:
    98
    Best Answers:
    0
    Trophy Points:
    115
    #3
    **Not to down anyones efforts, and obviously this poster is endorsing malls for a reason - however I thought I'd chime in to offer the devils advocate view:

    One important benefit of promoting clickbank mall is :

    (i) You can promote all the Products in clickbank
    **You would have a hard time promoting xxxx products at once, in fact impossible.

    (ii) promote products that match any keyword or phrase.
    **When a user lands on product x due to keyword x - they are also bombarded with tons of exits and distractions on the screen, it's almost impossible to target a customer flow in ANY mall setting. You can guide, but you cannot target and zone in to force clicks the way YOU want them to go.

    (iii) promote products in any category or Sub-category.
    **? Nothing special here - you can promote any product/category/sub in many ways, often promoting a whole cat/sub will work against you, too many choices and alternates/loss of customer acquisition to higher ticket items.

    (iv) promote products in a particular category that match any keyword or phrase.
    **Redundant

    (v) Promote a list of chosen products
    **This is perhaps the only benefit - however it still leaves way to many exits/defects to the customer journey.

    (vi) promote review pages of a single product
    **Review pages still have tons of exits, can be biased, and are not unique.

    **Again these are just the flip side view - I tend to hate on malls a bit from a marketers point of view looking out for other affiliates because:

    a) I don't know ONE affiliate that has made a decent living from any mall - unless they are the vendor in charge of selling malls/copies of the mall to blind aff's.

    b) When you are a marketer,you endorse a product or two or ten, and you devise marketing strategies to monetize on the most lucrative and best converting offers - and eliminate the rest. You spend uber amounts of time to create focused paths for customers to click through to the merchants offer and convert them to a sale - you minimize any deviation from this goal including exits/alternates/menu buttons/other ads/etc.

    c) The only truly profitable business model in the 'mall' game is the provider selling you a mall - all these malls have the same look/branding/treatments and no marketing support material - how in the world do you advertise a mall successfully online? Furthermore how do you advertise a mall that everyone else seems to already own, and it looks the same just under a different .com? Users rarely if ever click on ads that say 'all in one mall' or 'shop here' - and when they do they expect ebay quality not digital product marketplaces...

    d) Monetizing a mall is thousands of times harder than to monetize ONE offer. The only benefit it adds if any, is hoping for overflow traffic or SEO - most malls have duplicated SEO or NO SEO - coming in this late in the game, getting some basic on page SEO per product yields very few results. You'll be lucky to rank at all - most of it will depend on your choice of domain name really.

    e) If you're going to dilute your efforts with a mall, why don't you add some adsense and adbrite and a forum and go for mishmash foreign traffic - you'd probably monetize more imo. You'll chase your tail forever thinking "how do I get traffic to an offer and keep them there" - you might make a sale here and there, however if anything have a mall as ONE campaign of many as it's a long term fight with minimal room for customization or enhancements...

    Don't forget - as a marketer your goal is simple - Create an 'action' in the marketplace - and monetize on 'reaction'. Meaning go promote a great converting offer and hope your reaction to your campaign is justified with your conversion ratio of each. Your goal is realized MUCH quicker with focused campaigns to well crafted credit card pulling offers - the rest is distraction - do not let your traffic see those distractions nor offer them too much variety or choices with clicks - YOU are in charge of their journey - craft it as a funnel into conversions not have thousands of options/products to browse through in a digital arena...

    Sorry for the strong opinion - however I want those that are thinking of getting a mall to really consider how they are going to monetize it because "hey I own a mall" loses it's cool factor pretty quick when you realize you've invested into a money pit that won't convert for you as promised or hoped...

    Do your diligence,
    Norb.
     
    NCMedia, May 25, 2008 IP
  4. Belome

    Belome Peon

    Messages:
    350
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #4
    What exactly is a click bank mall? Is it like a review site holding multiple niches?
     
    Belome, May 26, 2008 IP
  5. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

    Messages:
    4,641
    Likes Received:
    60
    Best Answers:
    0
    Trophy Points:
    165
    #5
    Andre09

    No. It's basically the same as the Clickbank marketplace, but all the links are cloaked under your affiliate nickname. The visitor can search the mall for specific products, and any website he/she visits will contain your affiliate link.

    As NCMedia said, it's really hard to promote these kind of malls, so don't bother with them.
     
    bl4ckmaN^, May 26, 2008 IP
  6. saczilla

    saczilla Peon

    Messages:
    41
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    thanks NCmedia..that was exactly what i was thinking. I didn't know if someone had found a way to promote a mall successfully.

    Every CBMall i seem to look at has so many different products and links I cant see someone being focused on the product they came for.
     
    saczilla, May 26, 2008 IP
  7. megarudy

    megarudy Active Member

    Messages:
    663
    Likes Received:
    13
    Best Answers:
    0
    Trophy Points:
    58
    #7
    If you sign up with them as a free member, I hope you do know that 10% links in your mall will have other clickbank nicknames on them.

    So let say that you join a mall under me and you didn't upgrade, you might bring traffic to the mall but when someone buys something, I have a bit of chance to be the beneficiary of the sale.

    So instead of promoting the mall, just try to get some people sign up under your name.

    If you go on my second sig, you will see how I promote it.
     
    megarudy, May 26, 2008 IP
  8. pccyber

    pccyber Member

    Messages:
    88
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    43
    #8
    better focus with your niche. maybe and maybe you get the sales... and maybe not...
     
    pccyber, May 26, 2008 IP
  9. thedigitalstreet

    thedigitalstreet Peon

    Messages:
    56
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #9
    Hi All, I have tried promoting using the ClickBank Mall before. Unfortunately, It doesn't make sense, I have bring in some traffics and working hard to get visitors visit thru my link. But very unlikely you will get a sales. I have give up with ClickBank Mall and switch to promoting the affiliate products using PPC and bloggers network. And it works better than ClickBank Mall.

    I do not recommend you use ClickBank Mall to promote any CB products. It is worth that you focus on those niche products as mention by pccyber. You will get better result at the end of the day...
     
    thedigitalstreet, May 27, 2008 IP