I'm looking for webmaster who had a logo design website/graphic design website.Why?actually I'm planning to open a new logo design website.I'm wanted to sell my logo on the net.I plan to design 100 logos and launched my website after 3 month. But I kinda afraid that nobody will buy my logo.I don't know what is the best price for one logo.I'd seen some website put $29 dollar for one logo, should I do the same or make it cheaper.I only accept payment via paypal.My target is only only logo sale per day(the minimum target). And when the customer buy the logo,what type of file should I give to them. .psd file,.jpeg file or should I give them the fonts that I use so that they can edit their company name on the logo. So,I really hope that somebody out there who had experience on this sort of website will help me.Hope to get your opinion.
Personally I'm sometimes amazed at the prices quoted in this forum and then I'm often reminded why they are so cheap! In a working environment you need to calculate your hourly rate which includes how much you'd like to earn, how much your overheads are, how much your equipment costs, taxes etc. Then work out how long it takes you to design a logo and charge accordingly. If you can't achieve that and support it (perhaps because you are too busy to create yourself) then you don't have a business! Where I work we'd supply vector and bitmap versions of a logo, in cmyk, rgb, B&W and Pantone. We'd often supply a variety of sizes saved to CD and all the work involved in the process would be archived. The creation of the logo would involve looking at competition, researching the market, choosing and developing designs, checking a variety of sizes and backgrounds plus any guidelines necessary for the logo eg. colour breakdowns, exclusion zones etc.
Poxicator, you are right, but that's for totally different logos (especially for print). For a website, much of the work you described dissapears (in almost every case there's no branding), hence the small prices. For a logo that matches the color scheme of the website, that you did in half an hour or maybe an hour, $29 is a good price.
Sorry to disagree with you marioland but I'd only accept that view if you're talking sites for personal use. I work in branding, advertising and marketing and I can assure you without a good brand identity your business is likely to suffer. Yes its possible to get things cheap and quick but think about this for a minute. Your business identity will be seen by many, day and night and if it suggests lack of professionalism, lack of care and generally looks cheap it will only attract cheap clients. Try an analogy, food for instance, what's the difference between one steak and another and why do people pay more when they can get cheaper? This strays from the original question I guess and pedagangaff may well follow your advice, but in my own arena I wouldn't even consider a logo that was drawn in half an hour or was as low as $29, so you therefore have to ask will prospective clients consider your site or seek a more thought out company branding.
again..thanks to Poxicator for his opinion regarding logo pricing,branding,advertising etc. now i know how it supposed to be done in a right way. thanks again for this healthy conversation..u guys rock p/s thanks to pedagangaff for bringing up this thread
Hmm.Now I know why I shouldn't put very cheap price for a 30 minute logo design.I'd seen some logo design website where you need to pay almost 300 dollar for one logo.I wonder why do the price is totally damn expensive.Now I know why do the price are expensive.Thanks Poxicator. So the thing is I need to consider all aspect in setting up the price of my logo.But don't you ever think that for a freelancer like me, there should be a problem to get one single clients if I put expensive price for a logo design.That's why I think cheap price will attract more customer like you said,cheap clients. I know 29 shouldn't be the price for a logo design.I'd seen some projects at getafreelancer.com for logo design.Most of them cost 100 dollar and above. The thing is,I'm quite afraid if I put expensive price for my logo design, there will be no clients for me or it is hard for me to get more clients.How long will I wait to get one single client?I'm wondering.hmm..
I'm glad you understand the logic pedagangaff. I've seen many instances of people producing logo's for web and then struggle to create one for print. Resolution wise web requires rgb images at 72dpi, print requires cmyk images at 300dpi and the colour conversion process often highlights the issues between the 2 gamuts. The problem with producing a cheap logo is if you're subsequently asked to produce more logo's or print versions its very hard to charge much for them because as far as the client is concerned you've already created the logo. However recreating from web to print can take more time than the original logo took. Clients are far more likely to pay for the development of a brand or logo than for a copy of their logo. So, it makes sense to build this pricing in from the start. For these reasons and the reasons I've illustrated in my other post you should spend more time and charge more for well thought out logo's. Sell the idea and inform them what they'll receive as an end product. If you portray yourself as professional and can deliver quality results you'll attract business. Of course if your design sense is limited or if you prefer the cheap as chips approach then the $29 price tag might be your market. Its for you to decide which market you're in and which market you'd prefer to be in! I've attached an example of a logo sheet I created for Free Trade Wharf, London. It consists of 3 sizes, bitmap and vector logos for print, presentation (video, powerpoint), web and internal documents - 36 in total!
36 for only one logo design?No wonder your charge is so expensive.But that's good.Give different size to clients,thus they can choose which one will they need to use.