I've just listened to a fascinating Radio 4 programme about advertising. I'm a fan of business podcasts and radio programmes such as this and it always entertains me while doing boring technical stuff online such as filling in forms, submitting to directories etc.. Anyway, I hope that for those able to access the content that they will find a way to apply some of the information to their online endevours Advertising: The Most Fun You Can Have With Your Clothes On!: Episode 2 URL: http://www.bbc.co.uk/iplayer/episode/b00gl57t/Advertising_The_Most_Fun_You_Can_Have_With_Your_Clothes_On!_Episode_2/