For new campaigns, start with broad of phrase?

When you guys start a new PPC campaign, do you start with the broad/advanced matching off the bat or start with phrase match?

A strategy I plan on testing: start with broad match, see what keywords are converting the best and any keywords that don't convert, put them in a negative list.

Granted, this would cost a little more than starting with phrase match.

 

common practice is to start with exact and broad match at the same time, then go from there

 

I'd start with broad, if the keyword doesnt convert, go more conservative. You may be missing on good traffic going exact.

 

I have done with both phrase and broad .... but i think broad is best and also you need to set negetive