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For KPI which is best Keyword ranking or Brand exposure ?

Discussion in 'Search Engine Optimization' started by ActionEstore, Jun 24, 2014.

  1. #1
    Right now am working on E-commerce website & it is unknown to many shoppers. My website is not quite famous, but the product the we are dealing is known to everyone. So, What I have to do for increase the performance of my website, should I go for keyword ranking or start building brand name.

    Thanks in Advance.
     
    ActionEstore, Jun 24, 2014 IP
  2. Emily Stephens

    Emily Stephens Member

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    #2
    see in today's time Google is giving importance to banding instead of keyword base promotion. You should go with strong branding by CPM (cost per thousand impressions) and affiliation as well as Social stuffs.
     
    Emily Stephens, Jun 24, 2014 IP
  3. ActionEstore

    ActionEstore Active Member

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    #3
    Thanks for reply @ Emily Stephens
     
    ActionEstore, Jun 25, 2014 IP
  4. m.sivarajan

    m.sivarajan Member

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    #4
    Set your keyword along with the brands you deal
     
    m.sivarajan, Jun 25, 2014 IP
  5. Akash47

    Akash47 Member

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    #5
    Try to combine both long-tail and short-tail keywords in your seo.
     
    Akash47, Jun 25, 2014 IP
  6. ActionEstore

    ActionEstore Active Member

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    #6
    Right now am doing that only ( Mixing Brand keyword with money keyword) but helping me that much... Lets hope it will take some time to achieve it.
     
    ActionEstore, Jun 26, 2014 IP
  7. ActionEstore

    ActionEstore Active Member

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    #7
    So, according to you.. I have to focus on keywords rather then brand promoting. But I read from somewhere that to built trust on clients you must concentration on brand promotion...
     
    ActionEstore, Jun 26, 2014 IP
  8. Akash47

    Akash47 Member

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    #8
    What I meant was that keywords are a very good place to start, because before you can start establishing a brand, you need to get people to know about your brand. Also, the important thing to remember is that there's nothing that's stopping you from doing both at the same time. Of course that would take more planning and time, but if you're in it for the long-run, that's what you should probably attempt to do.
     
    Akash47, Jul 3, 2014 IP
  9. ActionEstore

    ActionEstore Active Member

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    #9
    Akash47 -- Thanks that was a great advice.. :0
     
    ActionEstore, Jul 16, 2014 IP