Website owner has lists of "fans" that get text messages each day. Has another list of known email addresses he wants to be able to send text messages to, even though they aren't *fans*. Not sure of the technology, rules, laws or other requirements. Need to speak with someone who does, and can provide proof, bids and info on how to proceed.
so do you have their numbers..? there is no automated messaging for now but some telecom are profound to send it in bulk messaging. you can try the SKYPE messaging its proven since i tried it on my other client before.
Have a look at PageGate its software that allows for you to send text messages from websites there is a free download at http://www.notepage.net/pagegate.htm HTH