I recently had my wordpress blog live (with a couple of pages as well). I now want to promote it via Adwords. I have 400 broad keywords in 90 adgroups. This means that I need to create 90 landing pages. Right? I have 2 options but both with some difficulties 1. I thought of doing that as subdomains so landingpage.mydomain.com. Issue with that is that I need to FTS 90x wordpress, the plugins and change the affilitate code (go codes plugin). That´s a lot of work. Besides, I don´t know if my hosting comp allows me to have so many subdomains. 2. Add them to my site, so domainname.com/landingpage1-90. That´s easier done, however I would like to add a different WP thema to my landingpage (white sales theme) and not the origional blog theme. I tried to do that with the that Idealien Category Enhancements plugin, but it didn´t work for me. Any good ideas how to approach this and get a different theme for different pages/post or catagories? Thx
Ahh, what I forgot to say is that I would like to use another theme (white sales page) in order to get rid of the header, footer and sitebars.....
Not necessarily. Depends what your keywords are. Say you have a blog about the NY Yankees as an example. You have news, information, facts, figures, statitstics about the Yankees. Your keywords would then be along the lines of "ny yankees info", "ny yankees news", "ny yankees stats", etc. Some of these you can use your home page as the landing page since they are all related. You may want however in some cases to have a particular landing page. The statistics keywords for example if you had a stats page. Same for player names. You could land on your main page, but may be best to land on specific page about that player whose name you bid on. Google might view it as better quality. Another example. You sell children's pajamas. Potential keywords are "kid's pjs", "kid's pajamas", "sleepwear for kids". You don't have to create a page for each variance on the word "kid" or "pajama". You'd never end. Google knows that kids=children and that pjs=pajamas=sleepwear and take all that into account. But do land the clicks on the most appropriate page. If the search is "pajamas for newborn girl", you bring them to your page listing all your newborn girl pjs. The same page could be used for "baby girl sleepwear" but not for "boy's pj size 12".
Very good advice, you can have as many keywords for a single landing page as you want. Experiment a bit, start with fewer landing pages and if you see keywords with low quality scores, try to build more specific pages for them. That's the easiest way, start broad, then narrow it down until all QS fit.