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For 2018, What are some less well known ways of marketing content?

Discussion in 'General Marketing' started by usasportstraining, Dec 10, 2017.

  1. #1
    We already know about Facebook, Twitter, etc. What are some ways that are less well known? Perhaps they are popular in your English speaking country?
    SEMrush
     
    usasportstraining, Dec 10, 2017 IP
    SEMrush
  2. MargoKlein

    MargoKlein Peon

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    #2
    Good question. It can be nice to mix things up a bit and add variety to the standard methods to market content.

    One method you could try is content repurposing, i.e. using your existing content in a different format or for a different audience. For example, say you have some blog posts full of interesting facts and figures. You can repurpose this content as an infographic, helping to reach more people and prolong the life of existing content. Or guest post on other sites which is also a good way to reach new customers.

    Another idea is a Facebook messenger campaign. Neil Patel described in his blog post how he got 88% open rates and 55% click through rates from a simple Facebook Messenger campaign, using “bots”. These stats show that Messenger campaigns have powerful potential. I’d suggest widening the list of social media websites you use for marketing. While Twitter, LinkedIn, and Facebook are obvious choices that you shouldn’t neglect, there is potential in other sites (depending on your market):

    • Snapchat has 178 million daily active users, suggesting huge opportunities for marketing. You can use Snapchat stories, for example, to communicate with your audience via video marketing.

    • Pinterest has 200 million monthly active users, and is a great platform for marketing image content.
    With both of these platforms, set yourself apart by being professional in your presentation. You have a good business message to convey, present it that way.​

    Lastly, perhaps consider participating in a podcast. Regardless of your industry, there is a very high chance that a podcast exists which is related to that industry. Reach out to podcasts and ask if you can discuss an important topic. You’ll get great publicity and a chance to market your product/service. And if you have the reach, you can start a podcast yourself if that is a direction you want to take. For additional marketing tools and ideas you can check out the Sales and Marketing Stack.
     
    Last edited: Dec 22, 2017
    MargoKlein, Dec 22, 2017 IP
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  3. vectors

    vectors Well-Known Member

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    #3
    Maybe Vlog and apps are little known these days. You can live chat and tell about your products to world. There are lots of apps for this!
     
    vectors, Dec 26, 2017 IP
  4. CryptoGuy

    CryptoGuy Peon

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    #4
    Quora! Quora is really great for getting traffic to your site. Just provide value in your answer and then drop your link when it's relevant. Quora was the largest source of traffic on my old site.
     
    CryptoGuy, Dec 26, 2017 IP
  5. HostService

    HostService Greenhorn

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    #5
    Messengers are growing very fast right now. In the nearest future it will be one of the best channels where you can post your marketing content. However, it shouldn`t be just spam messages to tons of people, but an interesting channel with info and special proposals.
     
    HostService, Dec 26, 2017 IP
  6. Traap

    Traap Greenhorn

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    #6
    Quora is getting really popular.
     
    Traap, Dec 28, 2017 IP
  7. mrb1129

    mrb1129 Well-Known Member

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    #7
    Reddit is old now. Quora is good when it comes to content quality so that's a yes. And also try Linkedin Content Publishing Platform.
     
    mrb1129, Jan 5, 2018 IP
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  8. ExtremeIM

    ExtremeIM Active Member

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    #8
    I also go with pinterest. it's one the traffic source I'm trying to tap this year
     
    ExtremeIM, Jan 5, 2018 IP
  9. mrb1129

    mrb1129 Well-Known Member

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    #9
    Yeah you can get traffic from pinterest but its not targeted enough if you ask me.
     
    mrb1129, Jan 6, 2018 IP
  10. davon

    davon Active Member

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    #10
    Quora is really send traffic for you.
     
    davon, Jan 7, 2018 IP
  11. Cutsizzle6

    Cutsizzle6 Active Member Premium Member

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    #11
    Instagram DM's. Gary V talks about them all the time. They go directly to them and most people check them unless they are a big celeb.
     
    Cutsizzle6, Jan 7, 2018 IP
  12. Bella Lopez

    Bella Lopez Greenhorn

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    #12
    Instagram, LinkedIn, Quora, Reddit, Facebook Messenger, Email Marketing, Pinterest, Snapchat.

    There are many ways to market and direct more traffic to your site with the above-mentioned options.
     
    Bella Lopez, Jan 15, 2018 IP