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Flyer advertising effectiveness

Discussion in 'General Marketing' started by Guntzenbach Conrad, Mar 7, 2017.

  1. #1
    If I were to put my advertisement in people's letter box, will it work well.

    Any tried? Let us know the results.

    Thanks!
     
    Guntzenbach Conrad, Mar 7, 2017 IP
  2. Anitasol

    Anitasol Active Member

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    #2
    Actually, that depends on your product, and how interesting you presented it.

    What people usually look for when they see ads in their mail box are discounts, sale notices, etc. So might as well get inspiration from that. However, make your flyer design and offer uniquely creative, value and interesting - that could be an effective way to use traditional advertising to invite customers.
     
    Anitasol, Mar 7, 2017 IP
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  3. Guntzenbach Conrad

    Guntzenbach Conrad Greenhorn

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    #3
    I like your reply.. Thanks
     
    Guntzenbach Conrad, Mar 7, 2017 IP
  4. Sarah - Dufferin Media

    Sarah - Dufferin Media Active Member

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    #4
    Did a flyer mail out a few years ago it cost a ton of money for printing & delivery - got one phone call, no sales.
    I would much prefer allocating that money to online advertising such as targeted paid facebook ads.
     
    Sarah - Dufferin Media, Mar 13, 2017 IP
  5. Guntzenbach Conrad

    Guntzenbach Conrad Greenhorn

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    #5
    dont mind I ask, but was it a promotion you were offering?
     
    Guntzenbach Conrad, Mar 13, 2017 IP
  6. Best Seller

    Best Seller Active Member

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    #6
    I find that flyer sales are best for restaurants and grocery stores. Coupons for discounts on food. People keep those kinds of flyers around. But much of the rest of it is viewed as junk mail.

    I personally view flyers as junk mail. I never even look at them. I throw them out.
     
    Best Seller, Mar 14, 2017 IP
  7. KylieSweet

    KylieSweet Well-Known Member

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    #7
    In addition, the advertisement must contain unique offer from your product or services in which provides different benefits to the users.
     
    KylieSweet, Mar 16, 2017 IP
  8. Hybirid

    Hybirid Member

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    #8
    This is old school in advertising. And here there are many nuances.
    It is rather difficult to calculate the efficiency from the distribution of leaflets in advance. Efficiency ranges from 0.1 to 10%. It is worth noting that here the main factor is not the demand for a product or service, but also many others: the activity of promoters, the volume of distributed leaflets, the correctness of the chosen place and target audience, and design.
     
    Hybirid, Mar 17, 2017 IP
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