Hi Guys, From last few months ranking on some good keywords for our website, keeps changing on daily (ohh! i shud say hourly) basis.Even total google indexed pages are also increasing, decreasing frequently!! I usually associate this problem with content or poor link popularity. But for this website (ixigo.com) i cant add content i dont have much scope for content on the website.As far as link popularity is concerned we are working on that. What could be the reason behind this problem in your views? Do you guys really thing that i need to do something extra except above 2 activities.Any suggestions will be highly appreciated. Thanks in Advance.
I've read somewhere that's the cause of what they call dewey update. http://www.google.com/search?q=dewey+update&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_en___PH231
Dropping of your SERP is just but a natural thing especially if you have many competitors in one particular keywords..Now, all you need to do is to continue acquiring related links with your keywords so you'll gain what is your position way back then, but then again, its really hard to deal with G sometimes even if you building links your position still going to stay there for too long just like what happened to some of my major keywords. Anyway, have you tried to check your positions in different data centers? that could be also one factor why your SERP is not stable. About your indexed page, of course it will definitely increase since you said that your working on your link popularity.
My major keyword's ranking was between 13 - 24 for over a year, but it is 30th and 40th now... I hope it is coming back shortly.