I want to create a fitness site with free content to build a list for affiliate offers and to eventually sell my own product. I have the basic idea -videos and articles- down but any additional suggestions or ideas would be great. A few questions as well... Can WordPress do the job or should a I create a website from scratch? Should I use the videos of my affiliates or would it be best to create them (of myself)? Best ways to promote my site pre and post launch? Thanks!
personally I would create the site from scratch then use wordpress as a blog to promote your site and products by writing unique articles on your products