Fist page - second page but very little traffic, why?

I have a website that for my particular keyword there are 5,000,000 searches, im on page one to two of google, but the traffic is very little, like 60 visitors a day, why is that? Am I doing anything wrong?

 

5,000,000 search volume or search results?

 

on google webmaster the adwords tool it says that word gets 5 million global searches a month.

 

Exact searches or broad?

 

Not sure, i checked the keyword "free chat" it gets 4,090,000 sorry not 5 million.

 

Got a link to your website so we can check?

 

my homepage on my profile.

 

1. The keyword recieves 135´000 searches per month. [Exact]
It's a decent amount.

2. Your website is on the second page.
You need to be at least in the top 3 results on the first page to recieve any noticable traffic.

You need to work a lot more on backlink building if you want to get more traffic from that keyword.

 

Cool, thank you very much.

Also can you tell me how to find out the exact searchers per month?

 

I just checked on google keyword tool for the term "free chat" - it gets 4,090,000 searches per month for Broad searches. Broad searches are not what you want to be looking at. You need to check the box for "exact" on the left hand side of the google keyword tool and uncheck "Broad". This will give you a more accurate number. The exact amount of searches for free chat is 135,000 per month - which even though is a lot less than you thought is still a lot. I guess even page 2 on google for a high volume phrase like free chat would still get you more than 60 visits a day but I'm not sure.

The other possibility is that you are searching google with personalized search results turned on in your google preferences, therefore giving you a skewed result showing you higher up the ranks than you actually are.

 

Ah so thats how it works! I had no idea i had to un-check that box. Well im usually on google chrome which im signed in (personalized) but when i check to see where my sites are on the results i use Internet Explorer, where its basic and i do a cookie clean up a whole clean up before i search. Thanks for the info!


What does it mean "broad search" then?

 

I think everybody makes that mistake at some point. I have several times.

I think broad means how many times the keyword is used including within a larger phrase, so "free chat for teenagers", "where can i find free chat room", and "what is the best free chat websites" would all count towards the Broad score for the keyword "free chat" - That would be 3 searches per month broad, 0 exact. Exact would have to be how many times the exact keyword only was searched for, just "free chat" on its own.

That's my understanding of it anyway.

 

Thank you. That sounds about right.

 

You really do need to rank above 6 to get traffic from keywords. I rank around 7-9 for almost everything but higher for obscure long tail keywords, and in position 6 I get about 1% CTR, 5 7%, 4 20%, and the top 3 vary from 30-60% CTR. You aren't guaranteed a click for being at #1.

I get about 9M searches a month with about a 0.5% CTR overall, according to webmaster tools (which doesn't match what the actual website stats show). So there's plenty of room to move upwards.

 

Depends on the position of the first page. If you're not top 3 you're not getting the majority of the traffic.

 

What is the extension for the google search? Is it '.com'?

 

Yes it is a . Com extension.

 

Maximum amount of traffic goes to a site ranking in top 3 search results. If you're ranking on 10th position or 9th you're getting just a fraction of whole traffic.

 

To expect huge traffic you need to be in top 5 or atleast in top 10... below 10 don't get you much traffic...

 

5,000,000 would be search results, not search volume.

Besides, do check potential of the keywords before selecting