First time using YSM, a few newbie questions.. really appreciate some answers

Discussion in 'Yahoo Search Marketing' started by beikepangzi, Aug 11, 2008.

  1. #1
    hi all

    1. How to add negative keywords once the campaign starts running already? I don't see a way of doing, but without it...how can anyone optimize their campaigns..... is bulk importing files the way?? if so, it is really inefficient and only available after $500/month spent..

    2. Does YSM has the search query report equivalent function like Google? Right now, my broad keyword (advanced match) has quite many clicks, but i can't find anywhere in YSM that tells me what EXACT keyword ppl typed and matched to which particular keyword i bid..

    many thanks
     
    beikepangzi, Aug 11, 2008 IP
  2. squarecat

    squarecat Peon

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    #2
    Hi,

    1. Negative keywords - These can be added on either account level (Administration tab) or at Ad Group level (Ad Group Settings) – under Tactic Settings – Excluded Words.

    2. not as far as I'm aware - we tend to use a3rd party tracking tool that can show us the exact search term. Even's Google's system still throws away a lot of your data by just saying "xx Unique Queries" which isn;t much help!!

    Enjoy
    Ben
    Attacat - ppc specialists
     
    squarecat, Aug 15, 2008 IP