Sometimes you fall through the cracks. If a search campaign is not approved within a couple of days, contact them. A content campaign seems to take a little longer.
10 days? These people take max a day to approve my stuff, including exceptions to rules. Resubmit it, and if it still doesn't get approval, contact them directly.
My campaigns are usually reviews within hours, but I've had one that took two weeks, only to start out slapped anyway. I'd say its probably a bad sign.