Hi I just started my first campaign a couple of days ago (in fact 3 campaigns for the same product but different geographic locations). I'm just not getting the click throughs. Campaign #1: Ireland (I'm from Ireland) Budget €13 per day. Clicks: 3. Impr. 377. CTR: 0.8%. Avg CPC: €0.53 Cost:€1.60 Avg Pos: 6.5. Max CPC: auto. €1.00 Campaign #2: USA/Can/Australia Budget: €20 per day. Clicks: 2. Impr. 15,194. CTR: 0.1%. Avg CPC: €0.82 Cost:€1.64 Avg Pos: 5.7 Max CPC: auto. enhanced €1.20 Campaign #3: UK Budget: €10 per day. Clicks: 0. Impr. 15. CTR: 0.0%. Avg CPC: €0.00 Cost:€0.00 Avg Pos: 9.6. Max CPC: €0.20 (enhanced) All campaigns have the same keywords. Total per campaign = 130 phrases with a minnimum of 3 words. 1 keyword is listed with brackets and quotes....so I really only have 65 keywords...if that makes sense. I don't have any broad matches. Would anyone advise changing my settings to get a better clickthrough rate? I really picked my settings out of the sky since these are my first campaigns. Any ebooks I should read? I hear Perry Marshall mentioned. Would it be worth buying his stuff...or others? Or would I be better off sticking to this forum to learn all I need? Thank you.
How many ads are you running. Ad copy will probably have biggest effect. Perry Marshall has some great ideas on how to write ads that attract clicks. The best thing to do would be to write as many ads as possible and see how they perform.
I just use the one ad....except in the ad for the USA I say the price is $, the ad for Ireland I quote €, and ad for the UK I quote in £.
The issue is partly due to the fact that your Ad positions are low. There are two main things you can do to improve your Ad Postition: 1. Increase your quality score. 2. Increase your bids. 1. Increase your quality score Without going into too much detail. your quality score (QS) affects both your ad's position and your Cost per Click (CPC). The higher your QS the lower your CPC becomes. Basically, your QS is Google's measure of how relevant your ad is to users. There are a few things you can do to increase your QS by improving your ad text and selecting tightly relevant keywords (that's assuming your landing page is of high quality=>highly relevant to the ad and keywords). Then Google will look at your CTR to see how relevant users see your ad to be. In fact as you improve your CTR you will notice that your CPC reduces as well. In your situation: You have mentioned that you have 65 (130 rather) keywords. that's not tightly matched at all, in most cases. Then you say you have one keyword in brackets and quotes. This means all your other keywords are broad matches. Translation: Combined low CTR, your keywords and ads are seen as highly irrelevant by Google. Result: high CPC, lower Ad Position, => even lower CTR. 2. By increasing your bids you will increase your ad rank (QS x Max CPC bid). This may result in a higher click through rate if your ad is attractive. In your situation: It appears that your campaign is simply poorly created, and probably way too fast. So simply increasing your bids will be a very inefficient and expensive solution. Slow down, understand what you are doing and then get back to it.
We need to know what you're advertising and an ad sample. Hard to tell without visually checking it out. From my experience, 10 keywords that really match your product are more effective than 65 that cover a large area of your sales. You will have fewer clicks but they will be more targeted.
Hi I am advertising a video tutorial course on how to build your own e-commerce website. This is what my ad looks like: Build A Website Watch Our Video Tutorials Complete Course Only €38 buildawebsite.ie Just to clarify, I meant to say: I have 65 keywords / phrases. I put each one in brackets and then I put each one in quotes. I dont have any keywords that are not in brackets or quotes, so I do not have any broad matches. Thanks again for your feedback. I value it.
Fair enough but it still doesn't make that much of a difference. Your ad is very generic. For instance [building a website] will include queries from people who a) want to learn how to build a website b) want to know what to do in order to have a website built. c) want to know what it means to build a website d) want to find someone to build the website for them and so forth. You will realise that there are many offers that offer 'easy' solutions such as 'drag and drop' website building with no technical knowledge. You are competing against that. You have to make your ads and keywords more specific.
hi Dgriff, I recommend you go through Perry Marshall's course or Google's Adwords Learning Center (free) if you are going to be a serious PPC advertiser. There are many reasons and I'll list a few: 1, You need a systematic learning system or course that guide you through the major pieces of running well structured and optimized campaigns. 2, Learning from a good PPC course or tutorial will save you thousands of dollars and give you much higher ROI on your investments in PPC cost. 3, It will shorten your learning curve so you can start making money faster 4, 5, 6..and many other reasons Another option is to find experience person to help you get your campaigns started if you can afford it and want traffic to your business ASAP instead of going through the learning curve. It is really hard to answer your question because there are so many unknown factors such as: 1, Is your campaign opted in search or content, or hybrid (search and content) 2, how many keywords you have in each adgroup how relevant are they from each other, 3, how relevant is your keywords to the ad 4, How is your campaign, adgroups structured and etc. If you have a new account, it is imperative to know what you are doing and get a good quality score right from the start because you will pay lower CPC and save money down the road. But couple things for sure, 1, Always have 2 ads or more. 2 is just fine. The purpose is the split test the ads and optimize for higher CTR initially (High CTR doesn't mean high ROI, but initially go for CTR since about 70% of your quality score is based on CTR) 2, Your ads position 9 is too low, even 5 and 6 are low considering you have a new account (HINT, you want to get a good QS right from the start, so concentrate your resources into several adgroups to prove to Google you know what you are doing) But again, this is a little advanced stuff so I apologize if it doesn't make sense). Anyhow, the best thing I can say is to educate yourself on PPC if you are going to put YOUR HARD EARNED MONEY into it. You can literally lose your shirt if you don't know what you are doing.