First Affiliate-Focused Site (Travel Insurance)

Discussion in 'Websites' started by travoholic, Feb 6, 2007.

  1. #1
    Hello,

    Ok well I neglected it for months but I've been spurred on by a few big sales through World Nomads insurance and have been motivated to put some more work into http://www.workingholidaytravelinsurance.com

    I'd love for you to have a look around the site, let me know what you think of the navigation, content, point out any grammar/spelling mistakes and just comment in general. I plan on chucking some photos on there eventually to liven things up a bit but it's not my priority.

    I'm also lookng for some suggestions for what to put in the right-hand column. I was thinking of highlighting a couple of policies... so for example have "If you are travelling on a one-way ticket I recommend X policy" or "If you plan on picking fruit while abroad I recommend Y" and then maybe rotate them around somehow so they change every visit. Or maybe even highlight a certain activity (whitewater rafting, skydiving etc.) and which policies cover those activities.

    I'm also going to have a crack at Adwords. Should I be very specific and only bid on 'working hoilday travel insurance'? I want visitors to my site to be very focused in on what they want if I'm paying per click.

    I know I need a lot more affiliates but I'm working on that.

    Thanks for any help!!
    Kirsty
     
    travoholic, Feb 6, 2007 IP
  2. 8everything

    8everything Peon

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    #2
    - For the color scheme.. I would remove the red and replace it all with black. (the purple/white/black color scheme works well . I'm not sure if red would fit in well with it).
    - I like how the content is organized in the middle of the page!
    - I like the concept of your header, but I would edit it to make it look more modern.. I think it's the Working Holiday font that's not appealing to me. And the muliple colors everywhere (I would stick to one color.. maybe the background behind the tilted photographs could be purple, but keep the photograph in color?)

    Good job BTW :)
     
    8everything, Feb 6, 2007 IP
  3. travoholic

    travoholic Well-Known Member

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    #3
    Hey cheers for the tips. I've been away for awhile but will get cracking tonight. I'm also a bit dubious of that font and header and will see what the colour change looks like. Otherwise, navigation, overall feel, content all look ok?

    Anyone else?

    Thanks, Kirsty
     
    travoholic, Feb 20, 2007 IP