I'm totally miffed by adwords. Just set up my first text add to appear on about 5 specific we pages. So far I've had: Click: 6 Impressions: 4,261 CTR: 0.14% Av CPM: $1.25 Cost: 5.34 My naivety led me to believe that if I bid $10, then I would be paying 0.01 cents/click- therefore 1000 clicks=$10 Obviously not the case- what are impressions exactly- are they the ammount of times a surfer has visited a page with your add on? That's what google seems to state. And- for total confusion: I've had 34 hops from this campaign yet only 6 clicks. Its impossible there coming from anywhere else as this is my only ad for this product. I thought clicks would equal hops? Any ideas,? thanks guys.
Well it sounds like the pages your targeted don't have much traffic. They could still be profitable though. I'm not sure why you'd think bidding $10 per click would get you penny clicks? Impressions are the number of times your ads were shown. I'm not sure what you mean by hops though.
thanks, it says, when i bid, that $10 is an "excellent chance" of being shown. It also says when it explains the bidding above, something like $10 = 1000 clicks or impressions, i'm not sure which. I've specifically chosen specific pages which when searched for this high vol search term, the ads will appear on these sites- to be shown over 4 thousand times on only 5 specific pages in one day I find difficult to fathom. By hops I mean clickbank hops. I put the hoplink in the url so one click should one hop, is that right?
Bid low. All of my bids are below .60. Many at .10. its all about the ad copy. Aim for the 3-5 position on your main keywords, never the 1st. Take your time and you'll get there. -Patz
You have a very low CTR. You can improve it by: - Create better ads, more focused ads for each keyword and be relevant. In turn, it can improve conversion rate and reduce ads cost. - Raise the bid per click, so your ads stays somewhere in the top 5 positions. More chance of people clicking in. You only pay when there is a click. So if your ads shows up when people search (impression) but nobody clicks on it. You don't pay. So if you have a budget of $10/day, and each click cost $1.00 and there is 2 clicks, you only pay $2. When you start a new campaign, bidding low is not a good idea. Bid high, get your ads up there, improve your CTR and QS (quality score). Once you get a decent CTR and QS (OK-Great), your CPC will go down and you can reduce your bids and keep the same top positions. --
thanks, just to clarify, i'm talking about placement ads on websites, NOT ads on google search pages. So if my keyword is "learn chinese" this should be included in my title right? I have done this- will try variations. Any tips. So I've bid on "excellent choice" at $5. ......$4 = "good chance" ...........there are about a further 9 more excellent choices till bid is too high, your saying i should aim for the top? Sure, whats google on about with CPM when it says that when you choose a bid price, it states this will be the equivalent to paying for 1000 clicks. Therefore, if you bid $10, this = 1000 clicks - you pay 0.1 cents per click. So if Im paying $5 I should be paying $0.05 cents a click. Sorry- still dont quite get it, thanks So if i've had 34 hops and 6 six clicks- how does that add up? It's impossible there coming from elsewhere.
You can choose to either pay by impression, CPM or by cost per click, CPC If you choose to pay by impression, then you pay for the impressions whether you've got clicks or not. If you've chosen to pay $10 for 1000 impressions - they show your ad 1000 times, you pay $10. If you choose to pay by clicks, then you only pay when someone clicks your ad. You are unlikely to get your ad to even show for a bid of 0.01, or even 0.05 a click.