If you’re intimidated about doing market research, don’t be. It’s significantly easier than you think it is, that we’ll promise. Thanks to the election scandal, Facebook has purposed to be more transparent when it comes to ads and customer data. And this means that they have given us a powerful tool in that we can now click through competitors' ads in less time than it takes to ask if it's possible. The first step is to navigate to your competitor's Facebook page. You’ll see a button on the sidebar that says “Info and Ads” which is the button that will unlock all of your competitor's Facebook Ads. Click it. And from there, all it takes is discerning between a good strategy and a poor one.
That's really great advice. I will surely to take this into account the next time I creating Adsets. Thank you.