In my field, Psychology in Los Angeles, the people advertising are not very tech savy. This means that they set up basic adwords accounts and then all bid through the roof for the same keyword sets. I started out the same way, but soon got sick of paying $1.30 a click! Are there any good ideas how to avoid competing head-on for these crazy expensive keyword combination? Thanks, Mark
If paying $1.30 a click is profitable then there should be no reason to complain. I have clients that spend $20 per click, but its worth every penny with a 35 to 1 ROI. While you may think they are not tech savvy, the truth is most people will only pay what its worth. You may get 1 ass that comes a out bids, but usually they die out in a couple of days or month at max. You should be less concerned with CPC and more concerned with conversion, volume, cost per acquisition, ROI and profitability. If all of those are in line, then CPC is well worth it
ah the saying goes.. it costs money to make money.. Anyhow as long as you got a good RIO then you have nothing to fear.. try to swtich around the keywords.
Thanks for that. It is a good point. Each new client probably brings in $400. It seems like with price is worth it .
yes thats right ROI is the key...at the same time when u start u should always bid low as u will learn through trial and error
Do some keyword research use http://freekeywords.wordtracker.com, or get yourself a good tool like keyword elite Do you know if those keywords converted? Write articles or use yahoo search
I actually am using Yahoo search. On Yahoo, I pay $0.30 per click instead of $1.30. The problem is that the traffic on Yahoo is just not great enough for me to build my business. That is why I am trying to find the niches where my competitors are not... Thanks for the resources! I'll definitely check 'em out... The other question I am figuring out, is how much effort to spend on optimizing my paid search campaign. Perhaps I should just be patient and wait for my organic search campaign to fully kick in. I am trying to find the balance...
Can I just make a point here? If ROI was greater than your investment, everybody would be running their own business. I start with a $1 today, get $2 tomorrow, I spend $2, I get $4, I spend $4, I get $8... This will never happen, ROI does not exist. That's why there's a good term in this world - liquidation.
Nice posts everyone.Just though would drop in a word or two. I believe a keyword research is a must before starting out with adwords.So that it does not eat you up at the end of every month when it comes to paying google. Cheers.
Hi Speed Mark If you want to find out How to Price Keywords or Phrases and find them or niches try the lens link or the How To Price Keywords link below at the moment this report is on Special Offer. Just check it out!