i just stated using adwords and i don't really understand too much of it. i have all of my campaigns set up and phrases in each campaign. i created different landing pages for each campaign to represent the topic im going for. im having troubles in different areas and i hope someone can help. 1. how do i find long tale phrases 2. when i use the google keywords tools its says estimated cost per click is 5 cents. but but i set up my campaigns it says 2.25 or 15 bucks.. where do i go to find exactly what people are paying for because i dont want to get ripped off. i have 2 different campaigns but required some of the same phrases. one campaign say to get on the first page is 50 cent and the other for the same account phrase is 1.00. im so confused. 3. im getting impressions but no clicks 4. a bunch of my phrases says they are eligible for the 1st page but im not on the first page can someone please help.
Point 3. You likely have a low QS problem. Although there is not enough information here. The next point also make me suspect that. Point 4. Eligible means your ad is approved. Doesn't mean it's eligible for the first page. It will be if your bid and QS are high enough. Point 2. Another clue to a low QS. Also keep in mind that it is an estimate. Google will never tell you what others are actually paying and neither will the vast majority of advertisers. You can make guesstimates however based on your own data. Also, there are many keywords shown as five cents estimates. I take those with a grain of salt because most show on keywords for which it doesn't have enough data (low number of searches). You are also competing to some degree with other keywords. For example, your "green round plastic widget" keyword still competes with "plastic widget" or broad-matched "round widget". If this is a competitive industry, you'll still have to bid and pay higher. You get the advantage as your keyword is more specific but your quality has to be good to beat the other more generic terms. For more on this stuff, get my Adwords FAQ.
thank you for the response. please tell me if im doing this right... we are in the debt settlement industry. this is the first time im doing ppc. i have many campaigns going. each campaign is like its own category. avoid bankruptcy, credit card debt relief, debt settlement and so on....each category or campaign had its own set of keywords that have to do with that topic. when i ad the phrases it will say to low to be on first page. and the quality score it real bad. here is what i don't get. i have a different landing page for each campaign. i have 5 ads per campaign, 4 of the same and one different ( i was told that to can save me money when i switch ads around), so take credit card debt settlement for example...this campaign had a landing page that only has to do with credit card debt settlement, the ad says Credit Card Settlement, the description is this, Credit card Debt Settlement. Debt free 24-36mo. Reduce 60%.. i have a quality score of 3. why is that. i don't understand.. my landing page has credit card debt settlement on it. the content represents credit card debt settlement. im just so confused. and my ad doesn't even show up. how do i get the costs per click. are people spending 2.00 per click to get on page one for credit card debt settlement or 10.00 for credit card debt settlement? thanks
In an industry such as this, I would not be surprised advertisers are paying $2 and more a click. I'm sure the value of landing a customer is in the hundreds or even thousands of dollars. It still comes back to QS. The higher it is, the lower you'll reduce your costs. Read my FAQ where that's explained including the formula Google uses. If your QS is only 3, you have to bid more than three times as someone with a QS of 10 just to have your ad ranked as well. You'll pay three times as much too. Your low QS is because you are not getting a good click rate compared to others. That's how QS is calculated, also explained in my document. Frankly, your ad doesn't turn me on so I wouldn't click on it either. It needs to be better.