Financial crisis taking heavy toll on Adsense?

Business standards and business systems. October was the best month I have ever had. I do expect things to start slowing down a bit - Looking back over the years, revenue has dropped a bit between mid-November and early January every year, so I expect it.

 

My Adsense earnings dropped 4 straight months from June through September. It was totally related to the amount paid per click. October I came back with a 10% increase, but November looks to be heading back down again. Very depressing.

 

Mine was fairly similar. CPM (and CPC) dropped by 50% over 6 months then it regained most of it in October.

 

It will affect the web ad marketing. Yet some still can monetize even in the midst of this crisis.

 

This financial crisis ofcourse will affect the earning from google adsense because the puplisher affected by the crisis

 

i got 50-40% decrease in earning...although my traffic and clicks increase roughly 10% this month

 

I have seen about 50% decrease in CPC value.

 

October and september were really good for me. So far in november ive had a significant increase in pay per click and in CTR. The best ever.

 

I would hardly call my niches recession proof, even though im seeing a dramatic increase in adsense earnings.

I know its not recession proof because my affiliate sales are down dramatically over last few months.

so im not sure why its increased in adsense. Maybe companies are getting more aggressive, driving up the bid prices.

 

Everyone's cutting down on the spending budgets off late now.

 

Yep still no signs of improvement

 

thats totally not true. Why have i seen the best earnings ever in the last couple weeks?

 

Nobody I have talked to (some pretty big advertisers) is cutting their PPC budget yet.

 

I think the retail sector will still be big this holiday season. Even if overall marketing budgets are going down, online will still be the focus since it's directly measurable. Online shopping is trending up.

My guess is that keywords related to "intangible" services provided by small companies (web dev, etc) will continue down for a while. If the smaller companies are ONLY spending online for their marketing budgets, and budgets go down, the web ads aren't insulated

 

Mmmm I have only just started with adsense again - so I am unable to give a good review. But the fading Aussie dollar means I earn more .... as long as I deal in US dollars and keep some USD aside for purchases, prior to this I was getting 103cents AUD for each US dollar, now I get 140+ cents for each US dollar - so my earnings have jumped 30% .... it's good .... whilst the rest of the country beg for a rising Aussie dollar - I beg for a larger drop.

 

Google stocks aren't doing bad compared to others. Also HARD TIMES ARE HERE & are getting worse!

 

Thats good to hear. Like I been saying, keyword bids are up across the board for me on all websites, so obviously people are increasing their budgets.

I think the recession is causing people to get more aggressive in advertising to make up for lost sales. My other theory is that with the holidays and winter approaching, usually the best time of year for my niches, then its increasing demand for advertisers.

 

This thread is odd, because I have seen the same posts year after year. Some people's earnings go up, and others go down. Some people freak out when other people are excited about their new earnings. It's cyclical, and there are MANY variables other than the economy.

I'd argue that IF spending on advertisement goes down, it will not last. When income gets tough for a business, advertising is usually the first AND easiest item to cut to save money. But it cannot last. Without advertising, there is usually no way to get customers to your business, brand, site, etc. Once income has dropped further, the only surefire way to get it back is advertisement, EVEN if the ROI is lower now than it it was in the past. Income is income. Sure, there may be some creative ways for some companies to get business, but it almost always comes down to advertising.

Just my 2 cents - I wouldn't worry too much in the long run.

 

Well said, tyler...

 

I agree with you too. I was thinking the same thing, cutting your advertising in times like this are a surefire way to lose big ground to the big guns who have all the advertising money. You have to stay in the game or you will quickly get shut out in crisis times like this.