Financial crisis taking heavy toll on Adsense?

it would have a big impact. obviously those advertiser come from the market, and if they arent investing money on advertisements, then how the hell publisher would get paid?
somehow its affects directly or indirectly both on web market.

 

Luckily for me the USD is way down compared to the AUD, it somewhat makes up for it. 1:0.64 AUD:USD, so I get 50%+ bonus on my USD cheques when converting to AUD.

 

It is wrong to relate the financial crisis with adsense

 

Has to be...

Many USA Businesses cant get any loans from banks for advertising or payroll so most are now pulling out
of adwords which means less money flowing in and less being paid via adsence.

How bad has Google’s fall been? In November of 2007, it hit its all-time high of $747.24.
It’s now approaching half that price $320 so theirs no doubt in my mind that adsence earning will be affected.

When you think about it many of us that never wanted adsence on our sites but now have no choice but to
add it for the extra income being that sales have been down and the bills still need paid.

laterz
malcolm

 

Interesting,

I thought is was just me, so I did search and came upon this forum, and I guess it is not just me, sadly. Yes, recession is tough on every business, but I saw my adsense revenues drop over past two years, so it is not all the recession to blame in my opinion.

I am so glad I dumped Google stock when I did, almost caught the top, but when I saw them going in several different directions, cell phone, environment and now browser, it is obvious they saw this decline coming, and it is not all because of recession.

I have twice the traffic over past year and half the Adsense revenues, and dropping every month. What a difference a year can make. Simply put, who really clicks on Google ads anymore. I am sure most learn that natural search results is all that counts in most business categories. If you are on top of Google search, then you have to be doing something right, and most know this now, so I see Adsense as doomed in another year, and recession will contribute to this decline faster than even Google will let on.

Good luck to all, Mike

 

Exactly,

Most businesses make this mistake, when revenues drop, the first thing that they cut is advertising. With all businesses being impacted by this current banking collapse and recession, only the smart business owners will survive, never mind thrive during a financial crisis.

It is all about survival, and with no advertising, you cannot expect to survive in any business. Some are better than others, those which focus on helping businesses get through recession, but the ones which will be impacted the most are those businesses who are not diversified enough. The restaurant industry is suffering, travel, even casinos are way off, but lotto ticket sales go up in a recession, so again, you have to be diversified in tough times.

You have to look at recession proof businesses, look at the auto industry, down almost 30%, people are holding onto their vehicles for longer than ever, now 9.2 years as of July. This will feed the auto repair industry. Real estate is down 50% or more in many areas, so with many holding onto homes, I feel home repair industry will survive. With morgages impossible to secure with banking collapse and subprime meltdown, alternate private funding and financiing will increase.

Simply put, for every downturn in one business, there is usually an upswing in another, you just have to research it more. As for advertising, Google is suffering huge declines, and they have for over a year, sure, they have huge cash balances, but this too will run out in time as the main advertisers for Adsense were mortgage industry, auto industry and real estate, and these are all going down the toilet, so as you can see, it is a domino effect.

A smart business does not stop advertising, they must research more cost effective advertising to survive. PPC is dead, most who search internet only click on natural search results for the most part, so PPC is dying medium as I see it. I specialize is researching recession proof businesses, and one thing I have seen over the years which is consistant with economic downturns, for every decrease in business, there is an increase, so you just have to find them and diversify, but don't stop advertising entirely or you will regret it.

Good luck to all, Mike

 

It's across the board and I don't know of a single online or offline business that is unaffected. Economic activity went off the cliff 2-3 weeks ago here in the US. Just look at gasoline and oil reserves increasing 8 to 9x more than experts expected chiefly because economic activity ground to a halt from shipping to driving. Obviously advertising is going to follow suit and web traffic in general for many items. Tough times are ahead.

 

I still don't see what you guys are talking about because my adsense hasn't been effected at all. Mind you I get a consistent 85,000 impressions per month across multiple different niches so its not a fluke in my case.

BUT What IS the problem is actual affiliate sales is down big time. It started going down steadily the past few months and it really took a dive the last few weeks when the economic crisis hit. Anyone else notice a drop in affiliate sales but adsense pretty stable still?

 

I think it depends on the content of your site...if your a site that offers information that pertains to the current market...then you have a great chance of your traffic increasing as the human animal searches the web for answers.

On the flip side...if your selling a physical product...then you may see you sales decline. (even more so if that product is a luxury)

Just my 2 cents.

 

Here's a related article:
http://www.bloomberg.com/apps/news?pid=20601103&sid=aUS8NBuDfJ4A&refer=us

 

this financial crisis will hit everyone in the pocket book maybe not right away but it will, everyone will feel the crunch.

 

Yip and in about an hour or so we will find out if google 3/4 stock report
will be Up/down which will influence market decisions.

laterz
malcolm

 

Yup and we can blame it on all those idiots buying houses they couldn't afford.
See how someone elses debt can effect everyone else? This is not a joke. Seriously people stop buying shit you can't afford.
Becuase its not just your wallet your pissing around with. This is the nature of the economy, were all tied into it and what you buy can affect other people.
Kinda ticks my blood a few degrees to think that the money I save can be wiped out by other idiots spending money they don't have. Its a kicker and certianly not fair. Fiat monatary system is so flawed.

 

I still haven't noticed any decline in my adsense. Not even a slight.

However affiliate earnings continue to skydive.

 

My adsense check hasn't arrived. It usually has arrived a few days earlier. Maybe it has somethig to do with this crisis?

 

That's no good. This is the perfect time to start testing colors, placements, etc. to see if you can find a combination that beats your control.

 

its obvious that you do not understand the basics of financial markets and how it affects others. Let me explain it for you and others.


All markets will have DIRECT effect of sub-prime crisis whether positive or negative. People will not buy luxurious goods, will only spend on household important items. Now if people won't spend, business wont make money then why would they pay those $1-$2 clicks to you? They are not running charity business to make you money, they want serious sales. If there is no market for it, they would eventually stop advertising.

I am adwords marketer with significant budget and I do research day in day out on niches that work in specific markets. As a day trader and forex dealer, I can monitor markets closely. However there are still niches which will do extremely well or even better during the subprime. The key is to identify them. I am not going to give out this information for FREE

 

So you are going to charge Rupees 50?

 

Maby there is no gasoline for the maildriver. lol

 

what are you talking about?

I can't speak for anyone else but ever since that 1st day the stock market started to puke it has affected me. No wall street is not directly connected to our adsense accts most of the time but it does effect the psyche of the American business person and consumer.

It is basically telling everyone that our economy has a BAD outlook coming over the horizon. Things may turn around and be all cherries and ice cream in the future but from where we are standing today people look ahead and see clouds. So advertisers are holding on to their dollars and bidding lower or not bidding at all. This is what effects your adsense accounts.

I'm on track to make 50% what I made last month.

think about it man? if you were afraid that you might have to lay a person off or lose your business wouldn't you be making budget changes? and where might you cut if you needed to stop the money going out?