I'm just really excited about it because its SO much easier than adbrite. I was using adbrite because I was having an issue with an old Google account so they wouldn't let me make a new Adsense account but I got it resolved and it's so nice not even having to worry about entering any website information so I can get the ads on my site before I get the domain and launch it. Also, being able to edit the ad without editing the code will be nice. I'm a die-hard Google fan and this only worked to increase my affinity for all their services. Being the industry standard I can only assume that most of you feel the same way so give me your opinion.