Hi People, I am finally getting somewhere in my marketing efforts but I have hit a bump in the road and need some advice/pointers from experienced Affiliate marketers on what may be going wrong now! I have some well converting squeeze pages that convert at 50%> I have a 10-14% buy rate when users opt-in They go straight into an affiliate campaign that sends emails on a regular basis EOD. ( First email is welcome). Now this is my problem, Once on my list I have around 20-25% open rate and 2-6% (even more on some) CTR. But not one single sale, these products are from popular affiliate networks that have a proven high conversion rate. I am thinking it could be the way my email campaign is set up (Very basic). Its quite frustrating now because I have the potential to make some decent money now with my list. The subscribers are highly targeted through PPC. I am just wondering if any of the experienced affiliate email marketers had this problem when they got to this stage? I would like to keep my offers and pages confidential i hope you guys understand Thanks in advance and looking forward to solving this issue
Hi newmarketer18, Let me ask you a question. Are you just bombarding them with ads, or are you providing them value and making a connection with them to build trust?
You can keep it confidential... and I hope you understand that no one will be able to help you by guessing what your problem might be... What you need is a list conversion expert, and you will have to open the books if you want him/her to help solve your issues... It could be anything: 1: no newsletter format 2: too many sales pitches 3: maybe the content is not good 4: list does not know or trust you... 5: no personal connection with list (other then sending pitches...) How many email series do you have? and who wrote them? When it comes to emails/newsletters, then you really need an writing expert that has a proven history of conversions, and if it is not the content, then whats left? the mystery affiliate programs you say are good...? I just unsubscribed from 5 lists this last week... not one of them ever provided any useful info.... one sales pitch after another until I just got tired of them... I do have a couple of experts in mind, however, they are not cheap, and not sure if they charge by looking at your setup... send me a pm...
Great advise here newmarketer18. If you are providing high-value content in your email campaigns and not high volume sales pitches you might try devising a survey for your list that will show you whether you're giving them what they want. And if not, what they do want.