Filter

Is using filter to ban G! a good idea (adwords, base.. )?

(Even if recip not required, should it be expected then?)

 

I think you need to explain your question a bit better. As it is I can't understand what you are asking.

 

Me too, that's why I didn't reply until now

 

Is it a good idea to filter G!'s own ads using competitive ad filter.

 

What is "G!"?

 

Y! is Yahoo, so...

 

Yes, it is a good idea in my opinion to filter out URLs. A lot of sites will use eCPM ads which will really drive you barely an revenue while using real CPC ads will get you a lot more. I filter out around 60-80 URLs to clean up my CPC network ads.

 

What is the difference between CPC ads and eCPM ads?

 

Actually there isn't a thing such as eCPM ads.
The two types of ads you get in AdSense are:
CPC = Cost per click: You get paid each time someone clicks on the ad
CPM = Cost per thousand: You get paid a certain amount for every 1000 impressions of the ad. So each time someone views the ad you get paid a very small amount.

eCPM = Effective CPM: An indicator to show how much you will have earned for 1000 impressions. It is calculated by total earnings divided by the number of page impressions and then multiplied by 1000.

 

Good explanation, Crusader. Thanks.