(also posted on SEW) I just today noticed that Google does not seem to be recognizing capitalization of keywords in filenames. I'm essentially concluding that by choosing not to bold the keywords in the URL when there is at least one capital letter in the keyword in that URL they are not associating it in the same way they do for keywords in URLs when all letters are lower-case. Example: Mr-Coffee-Filters.html will not have any words bolded for a search on "mr coffee filters", but mr-coffee-filters.html will have all of them bolded. This applies only to filenames and obviously not to titles or body text as we all know. Screenshot and elaboration here - http://www.jonpayne.net/index.php?p=56. Is this something everyone else already knew? As a general rule I've not capitalized filenames but I was not aware of this factor.
I remember seeing some discussion on this quite some time ago, but not sure that it was here at DP. Of course, the recommended convention from a non-SEO view is lower case. I suspect that somehwere in Google's code for the page layout, a programmer assumed that all filenames would be lowercase (perhaps this code is many years old). If so, he would proabably: 1. convert the kw to lower case 2. if kw is in string (filename) 3. bold kw 4. next record That's my best guess. . . /*tom*/