As I study and learn about keywords, which is truly better? Targeting closely specific keywords with fewer searcher appearing in keyword analyzers, or more generic keywords that generate a lot more searches? Seems to me you would want to focus on targeting fewer searches where the keywords being searched for appear to convey the mindset of the searcher. For example: "Treo 700 Headsets" - Very targeted, searcher is wanting to shop/buy vs. "Treo 700 Cingular" - Not targeted, but tons of searches. If I target the former, I may have fewer hits, but better odds of a purchase? Yes? Am I on the right track here?