Fewer Ads = Higher ECPM

Discussion in 'Pay Per Click Advertising' started by mysteryofmarketing, Jun 8, 2011.

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  1. #1
    Last month, I decided to conduct a little test with my ads.

    I used to have five ads on each page. I spaced it out so that it wouldn't really make the page hideous. I still wanted the page to look cleaner, so I opted to remove two of the ads, leaving just three on the page.

    Strangely enough, my ECPM doubled once I did that.

    Is that normal? Has that happened to anyone else?
     
    mysteryofmarketing, Jun 8, 2011 IP
  2. yohame

    yohame Well-Known Member

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    #2
    If you place CPM ads, maybe it's not normal. You could test some days to have a result.
     
    yohame, Jun 8, 2011 IP
  3. animedbsellersz

    animedbsellersz Well-Known Member

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    #3
    less ads more ecpm thats why your cpm raise....more ads less ecpm...think why..its a logic..
     
    animedbsellersz, Jun 10, 2011 IP
  4. mysteryofmarketing

    mysteryofmarketing Peon

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    #4
    My third advertising network just increased their eCPM. All three are performing really well. Best I've seen it do.
     
    mysteryofmarketing, Jun 13, 2011 IP
  5. Shahar

    Shahar Active Member

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    #5
    Which network do you use?
     
    Shahar, Jun 14, 2011 IP