Hi, I am new to Google AdWords campaign. I have some basic questions, mostly regarding the payments, for the Adwords users. Q1: If I am doing a keyword targeted CPC(Not site Targeted) campaign, will Google be charging me for impressions I am getting for the keywords? Q2: If I have set a daily budget, of say 10$, will Google be charging the whole budgeted amount even if I din't recieve that many number of clicks after a span of 24 Hrs? Q3: If I am doing a site targeted Campaign, will I be getting enough number of impression if I am setting the maximum bid to the Likelihood of Good chance rather than an Excellent chance? These questions may have been asked previously. I apologize if you find this a repetition.
Q1: No. You pay for impressions only if you are running a site targeted campaign. Q2: No, you won't be charged if you don't receive any clicks. Q3: I'm not sure. I would probably try with lower bids to see if my ads appear or not. If not, you will then have to rise your bids.