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Feedback on new logo designs

Discussion in 'Photoshop' started by CanaryWoolf, May 24, 2006.

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Who should make the final decision on new branding?

Poll closed Jun 14, 2006.

  1. Chairman

    1 vote(s)
    7.7%

  2. Marketing Manager

    4 vote(s)
    30.8%

  3. General Concensus of Senior Staff

    1 vote(s)
    7.7%

  4. General Concensus of All Staff

    2 vote(s)
    15.4%

  5. Views of Customers

    2 vote(s)
    15.4%

  6. Web Forum Feedback

    4 vote(s)
    30.8%

  7. Designer

    3 vote(s)
    23.1%
Multiple votes are allowed.
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  1. #1
    Hi - I'm just in the process of reviewing our company branding and have come up with the designs below.

    Your feedback on colours, usage (signage, website, emails, letterheads etc) would be most welcome

    [​IMG]

    CW
     
    CanaryWoolf, May 24, 2006 IP
  2. mcfox

    mcfox Wind Maker

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    #2
    I like No.3 as my logo of choice.

    Branding-wise, I would personally blend No.3 and No.4 -- the lettering and positioning of No.3, with the little squiggly thing of No.4 (having a little more work done on the squiggly thing to make it more defined and introducing another colour or three so that each arm of the squiggly thing is a different colour)
     
    mcfox, May 24, 2006 IP
  3. INV

    INV Peon

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    #3
    3 seems to be the most original and clean.
     
    INV, May 24, 2006 IP
  4. CanaryWoolf

    CanaryWoolf Peon

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    #4
    Thanks guys

    Here are some more which a designer did for us: better or worse?

    [​IMG]

    CW
     
    CanaryWoolf, May 24, 2006 IP
  5. sarahk

    sarahk iTamer Staff

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    #5
    #3, reinforces the brand and plays down the product, but the envelope helps build that up again. Not too loud, i like the white background.

    stick with the envelope and don't go with the squiggly thing IMHO

    if not that, then 7
     
    sarahk, May 24, 2006 IP
    mcfox likes this.
  6. sarahk

    sarahk iTamer Staff

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    #6
    oh, a new selection while I was posting. I like #9

    some of them are getting a bit close to a brand we have down here which isn't cavalier. obviously you know your competitors, so stay away from anything which may confuse the buyer.
     
    sarahk, May 24, 2006 IP
  7. mcfox

    mcfox Wind Maker

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    #7
    I would take Sarahk's advice on this over mine any day. No squiggly thing.
     
    mcfox, May 24, 2006 IP
  8. obenix

    obenix Eats an apple a day......

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    #8
    No. 3 would be my choice.. :)
     
    obenix, May 24, 2006 IP
  9. JudyJiaStyle

    JudyJiaStyle Well-Known Member

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    #9
    I like 3 also. :)
     
    JudyJiaStyle, May 24, 2006 IP
  10. CanaryWoolf

    CanaryWoolf Peon

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    #10
    Thanks for everyone's replies - very constructive and there seems to be some general concensus for #3.

    My personal preference had been #8 but there has been no comment on it negatively or positively. I felt that the envelope on the red background was almost a logo or brand in itself and potentially could be used by itself as well?

    Your thoughts?

    CW
     
    CanaryWoolf, May 25, 2006 IP
  11. mcfox

    mcfox Wind Maker

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    #11
    I think #8 fuzzies-up the message. #3 is very clear, concise, and descriptive.
     
    mcfox, May 25, 2006 IP
  12. CanaryWoolf

    CanaryWoolf Peon

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    #12
    Thought it might be useful for you to see what we currently have:

    [​IMG]

    I know ....eeeuuuggghh!


    and

    With your comments, and other on board, I've narrowed it down to 3 (two variations of #3 - moved the mailing text down so it does not overlap)

    Our requirements for the logo will include:

    Website
    Letterheads
    Invoices
    Business Cards
    5 x 4 metre exterior signs
    Banner exhibition stands
    Email
    ...more?

    To that end I've mocked up some business cards (below) and letterheads. It's interesting that logos have several very different mediums to appear on and some work better than other on print, some better on screen (website), others for signage.

    [​IMG]

    CW
     
    CanaryWoolf, May 25, 2006 IP
  13. mcfox

    mcfox Wind Maker

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    #13
    You're obviously not sold on #3, are you?

    If you narrow it down to exclude #3, then I'd have to go for #7.

    btw, no offence, but your current logo is accurately described. ;)
     
    mcfox, May 25, 2006 IP
  14. CrazyBoy

    CrazyBoy Active Member

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    #14
    I think no. 3 is cool. Perfect balance and positioning!
     
    CrazyBoy, May 25, 2006 IP
  15. ramakrishna p

    ramakrishna p Notable Member

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    #15
    Yes, No.3 is my choice too.
     
    ramakrishna p, May 25, 2006 IP
  16. alexisthemovie

    alexisthemovie Peon

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    #16
    i like #2, would've chosen #3 but i don't like how mailing eats into the i, e, and r of cavalier
     
    alexisthemovie, May 25, 2006 IP
  17. CanaryWoolf

    CanaryWoolf Peon

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    #17
    OK, look at the 2nd line of business cards - someone else mentioned the same thing so I've done a version where I've moved mailing down. Does it work better?

    CW
     
    CanaryWoolf, May 26, 2006 IP
  18. mcfox

    mcfox Wind Maker

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    #18
    Works better, yes.

    Why are you floating the graphic to the right? I would like to see some versions with it left and also centered.
     
    mcfox, May 26, 2006 IP
  19. CanaryWoolf

    CanaryWoolf Peon

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    #19
    OK, as you asked...

    [​IMG]
     
    CanaryWoolf, May 26, 2006 IP
  20. Els1

    Els1 Guest

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    #20
    those look pretty cool
     
    Els1, May 26, 2006 IP
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