Feedback and suggestion on my eCommerce site would be extremely helpful! I've only had it up for a short amount of time. https://ravejunkie.co/
Design is good, but i have some queries. 1. Why take a .co domain, it doesn't work buddy. 2. Which region are you targeting in terms of business. 3. What are your business plans for the future.
This may be my opinion. But your website visible part is mostly taken by header and banner. It doesn't accomplish any purpose. You need to sell products right. Think like this. In a shopping mall like Tesco, the eye-level shelf is most expensive. So manufacturers try to put products in front and eye level of the shelf. Same goes to any e-commerce website. Show the products to your users, users are dumb they don't like to scroll down to find your products. It's like your products are hidden. I have captured visible part of the website. You can see what I'm talking about. Good Luck my friend.
that coupon is huge... have to scroll to see what I can use it on, I agree with David, move the products up.